Liv Introduces All-New Liv Pursuit Mips and Liv Rev Pro Mips Helmets

March 5, 2026

Engineered with CFD development, wind-tunnel analysis, and real-world testing, Liv Pursuit Mips prioritizes aerodynamic speed while Liv Rev Pro Mips focuses on advanced cooling—both delivering independently validated protection

NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women and girls on bikes, introduced two new performance helmets: the Liv Pursuit Mips a iv Rev Pro Mips. Designed to meet the evolving demands of modern performance riding, both deliver refined aerodynamic efficiency, advanced ventilation, and independently validated protection.

Developed using Computational Fluid Dynamics (CFD), wind-tunnel validation, and extensive real-world testing, both the Liv Pursuit Mips and Liv Rev Pro Mips use data-driven engineering to solve distinct performance challenges. The Liv Pursuit Mips prioritizes measurable aerodynamic gains at higher speeds, while the Liv Rev Pro Mips focuses on advanced heat management and lightweight efficiency for long, demanding efforts in tough conditions.

“Performance riding today spans road, gravel, XC and everything in between,” said Joshua Rebol, Giant Group’s global category manager for rider gear. “Some riders prioritize aerodynamic advantage at higher speeds. Others need maximum cooling when intensity and temperature climb. The Pursuit Mips and Rev Pro Mips deliver distinct, purpose-built solutions backed by measurable performance and proven protection.”

Liv Pursuit Mips

Built for performance-driven riders seeking speed and a competitive advantage, the Liv Pursuit Mips delivers measurable aerodynamic gains without sacrificing cooling or protection. CFD modeling and wind-tunnel refinement were used to shape its aerodynamic profile, vent placement, and proprietary central dimple geometry. The result is smoother airflow across a wide range of yaw angles, speeds, and head positions, saving an average of 1.66 watts compared to the previous generation.

Internal channeling optimizes ventilation during sustained efforts, closing the gap between pure aero performance and all-day comfort. Dual-density EPS construction with lower hard body design works in conjunction with integrated Mips Air Node Pro rotational impact protection to deliver independently validated safety, including a five-star rating from the Virginia Tech Helmet Safety Lab. A five-position Cinch Pro fit system, lightweight strap architecture, and Fidlock magnetic buckle offer secure, race-ready adjustment.

Liv Rev Pro Mips

Designed for long climbs, high temperatures, and extended high-output days, the Liv Rev Pro Mips is designed with a ventilation-forward approach. Advanced airflow modeling and thermal mapping guided the development of oversized vents and optimized internal channeling to evacuate heat at lower climbing speeds while maintaining aerodynamic efficiency when speeds increase.

An integrated arch reinforcement distributes impact forces across the helmet structure, enabling larger vent openings without compromising protection or increasing weight. At just 280 grams for a size medium, the Liv Rev Pro Mips uses dual-density EPS, full lower hard body construction, and an integrated Mips Air Node Pro system to earn a five-star Virginia Tech Helmet Safety Lab rating. A refined strap system, Cinch Pro retention, and Fidlock magnetic buckle provide secure, one-handed adjustability, while integrated eyewear storage helps keep sunglasses stable.

The Liv Pursuit Mips and Liv Rev Pro Mips will be raced by Liv AlUla Jayco and the Liv Racing Collective across WorldTour road racing and elite triathlon. Developed alongside performance riders and validated through real-world racing, both helmets are engineered for moments where marginal gains define the outcome.

The Liv Pursuit Mips and Liv Rev Pro Mips helmets are available now in select markets worldwide. For more information, visit liv-cycling.com.

About Liv

Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by former Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to build community and be the number one resource for women cyclists around the world. Learn more at liv-cycling.com.

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Media Contact:

Mackenzie Lynch, TRUE Comms

mackenzie@truecomms.com