Life Time Leans On Pickleball in Post-Pandemic Push
August 8, 2022
Life Time Inc. opened its first pickleball-only destination in February, but the venue is just a small part of a growth strategy projected to bring the company $1.88 billion in revenue this year.
The health club operator, known for its country club culture, is committed to becoming the largest indoor pickleball provider in North America. Life Time plans to have 600 pickleball courts by 2023 — more than doubling the current 250. FOS