Life Time and OZ Brands Announce $65,000 Prize Purse for Little Sugar MTB

March 1, 2023

CHANHASSEN, Minn., (March 1, 2023) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and owner and producer of 30 premier athletic events, announces a $65,000 total prize purse for the Life Time Little Sugar MTB presented by Mazda, set to debut Oct. 15 in Northwest Arkansas.

Life Time and OZ Brands have combined efforts to announce a $65,000 prize purse, a notable increase from the previously announced $25,000 prize purse, making it the biggest offering in a single day cycling event in the United States. The increased prize–along with other efforts such as the Life Time Grand Prix presented by Mazda–further affirms Life Time’s commitment to supporting elite cycling and growing cycling fandom and participation in the United States.

The prize purse will be split evenly between the elite female and elite male fields. The breakdown will be as follows:

1st Place: $12,000

2nd Place: $8,500

3rd Place: $6,000

4th Place: $4,000

5th Place: $2,000

“We believe OZ is an access point for endless adventure. Our partnership with Life Time elevates Northwest Arkansas and OZ as a global destination for unique outdoor experiences,” said Scott King of OZ Brands. “The Big Sugar Classic Cycling Festival and Little Sugar MTB will inspire the next generation of cyclists and adventure seekers right here in our own backyard.”

“We are incredibly proud to have the privilege of working with OZ Brands to provide this unique opportunity for athletes,” said Kimo Seymour, President of Life Time Events and Media. “Not only will Little Sugar MTB be technically challenging for amateur and recreational riders, but the pros will be super focused on the end of season opportunity to earn a significant pay day.”

Northwest Arkansas’ rich mountain bike culture, paired with the prize purse, have already inspired numerous elite mountain bikers to confirm that they will race Little Sugar MTB, including 2022 Life Time Grand Prix champion Haley Smith, Andrew L’Esperance, Cole Paton, Crystal Anthony, Savilia Blunk, Taylor Lideen, and Emily Newsom. With the Life Time Grand Prix finale, Big Sugar Gravel, taking place the following weekend, even more elite athletes are expected to commit to Little Sugar MTB.

Life Time Little Sugar MTB presented by Mazda is a part of the week-long Big Sugar Classic cycling festival in October, which includes Life Time Big Sugar Gravel presented by Mazda, now heading into its third year. The festival is a world-class event in a region with a distinct and passionate cycling culture, which has become a hub for national and international cycling events.

The accessibility and diversity of the trail network in Northwest Arkansas has created a destination for cyclists from across the globe. OZ Brands and Life Time are a perfect pairing to help bring professional cyclists and outdoor adventurers to the MTB Capital of the world™.

To learn more about the Big Sugar Classic Cycling Festival, please visit: www.bigsugarclassic.com. Registration for both Little Sugar MTB presented by Mazda and Big Sugar Gravel presented by Mazda opens today, March 1, 2023 at 6pm CST.

The Life Time Big Sugar Classic is owned and produced by Life Time, the premier healthy lifestyle brand. It is among more than 25 premier athletic events owned by the company including the Stages Cycling Leadville Trail 100 MTB, the Life Time Miami Marathon and Garmin Unbound Gravel presented by Craft. To view and learn more about Life Time athletic events, visit: lifetime.life/athletic-events.

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

About OZ Brands

OZ Brands is a collection of companies that inspire exploration of Northwest Arkansas. Made up of OZ Art, OZ Trails and Fly OZ, OZ Brands brings people the best of the heart of the region. Whether riding the unique Ozark trails, perusing the halls of world class art museums or taking to the sky for a backcountry adventure, there’s nothing quite like the land of OZ. https://www.ozbrands.us/

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