KOO Taps OutsidePR as Public Relations Agency of Record to Inspire People to See the Unseen

February 14, 2023

Premium Italian Sports Eyewear Company Broadens Reach To North America and Australia

Sausalito, CA (February 14, 2023) /ENDURANCE SPORTSWIRE/ – KOO Eyewear, the Italian brand of cutting edge eyewear, has partnered with industry leader OutsidePR to serve as the brand’s public relations agency of record for the North American and Australian regions.

Established in 2017, KOO Eyewear is an innovative sportswear brand specializing in designing and manufacturing high-performance sunglasses and goggles. Since its inception, the Italian brand has built a reputation in Europe by providing the most technologically advanced eyewear for runners, cyclists, and snowsport athletes alike. Now, with the help of OutsidePR, KOO Eyewear will strengthen its North American network and brand awareness.

“The OutsidePR team has a vast understanding and connection to our brand’s values, a network of respected media contacts, and shares our passion for the outdoors,” says Simona Tironi, Marketing Manager at KOO Global. “At KOO we are always pushing the envelope, innovation and functionality are at the forefront of what we do and we are eager to work with OutsidePR as we expand further outside the European market.”

All KOO Eyewear products are crafted entirely in Italy and put through rigorous testing to ensure consistent quality and safety. KOO sunglasses and goggles are made with high-quality Zeiss® lenses for unparalleled clarity and protection. Active Airflow technology ensures KOO products adapt to the ever-changing outdoor environment. With every product, athletes can rely on KOO for consistency and quality when performance matters most.

“We’re honored to work alongside KOO,” says Gordon Wright, founder and partner at OutsidePR. “KOO offers world-class technology and expertise across multiple active categories. The US market is ready and eager for this type of eyewear and we look forward to expanding their reach to new audiences.”

As KOO continues its international expansion, the team has also elected to partner with Keep Communications to manage and execute its media relations in the UK. Matt Williams, Director of Keep Communications adds: “We’re delighted to be connecting with the amazing teams at both OutsidePR and KOO. It’s clear to see we all have a collective passion for anything adventure related and so we look forward to doing our bit to take the innovative products to the UK audience.”

For more information please visit https://kooworld.cc/us/.

Please direct media inquiries to OutsidePR Senior Account Manager, Addi Jenkins at addi@outsidepr.com

About KOO Eyewear

KOO Eyewear is an innovative sportswear brand specializing in developing, designing and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blend technological excellence, superior materials and an iconic design. All KOO Eyewear sunglasses manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection.

About OutsidePR
OutsidePR, located in Sausalito, California, is one of the leading boutique endurance and active lifestyle public relations agencies in the country. We serve multi-national, leading brands with results-driven communications strategies and specialize in publicity, media planning, crisis communications, and social media. For more information, please visit https://www.outsidepr.com.

About Keep Communications

Born in 2019, Keep Communications, is a dedicated Sports and Fitness PR agency based in London, UK. Founded by Director, and sport communications expert Matt Williams the business has built a reputation for promoting a new agency model that recognised the need to build the right team, strategy and focus for each project. They are proud to work directly with brands including Tough Mudder, Spartan, Hytro, KOO Eyewear, COPA90, Optimum Nutrition and consult across the industry for a number of household brands.