KOO Eyewear Launches New Website for a Seamless, Smarter Shopping Experience

July 8, 2025

An all new online experience that brings KOO’s performance and style to life - now seamlessly connected with KASK.

July, UK (July 8, 2025) /ENDURANCE SPORTSWIRE/ – KOO Eyewear is proud to unveil its newly redesigned website – a modern refresh that brings an elevated digital experience to riders, adventurers, and eyewear fans across the globe. Now fully integrated with the KASK platform, the new site offers a smoother, more intuitive shopping journey and a bold new look that reflects KOO’s design-driven DNA.

Built with the user in mind, the new site delivers faster navigation, cart-style visuals, and a clean, immersive layout that makes exploring the collection effortless. For the first time ever, customers can now shop both KOO eyewear and KASK helmets in one place, with related product suggestions designed to help build the perfect kit.

Beyond the shopping experience, the site now acts as a dynamic hub for all things KOO. Visitors can browse the latest product drops, deep-dive into lens and frame technologies, and learn more about the design stories and performance features behind each model – from road to gravel, trail to everyday wear.

Whether you’re looking for pro-level gear or just starting your adventure, the new KOO Eyewear site is designed to guide, inform, and inspire.

The e-commerce platform will be available exclusively to customers in Europe and the UK. You can explore the new experience at www.kooworld.cc.

-ENDS-

For more information about KOO or to review some glasses, please contact:

Laura Price laura@keepcomms.com.

About KOO Eyewear

KOO Eyewear is an innovative sportswear brand specializing in developing, designing, and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blends technological excellence, superior materials, and an iconic design. All KOO Eyewear sunglasses are manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection.