Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

June 8, 2021

Jaybird Inspires Butler’s Determination and Passions Through Music and Creative Design

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and represented the USA on the gold-winning 2016 Olympic team in Rio De Janeiro. As a brand with athletes at its core, Jaybird is invigorating Butler’s drive, providing music motivation through his training, and working closely together on product innovation and creativity. In partnership, Jaybird and Butler plan to collaborate on development of a custom earbud later this year.

Butler, in partnership with Jaybird, aims to deliver motivation through the power of music, which continues to drive him through even the toughest training sessions. Whether he’s traveling the world, exploring the outdoors, grinding through workouts in the gym, or running his coffee business, Jaybird is there with the most reliable and durable earbuds to help him stay focused and connected all while keeping the music he loves just a tap away.

Off the court, Butler is an entrepreneur who thrives on creativity and innovation. Together, Jaybird and Butler are working closely on product design to create the most intuitive and durable earbuds, while pushing boundaries with creativity, color and style. Butler will put them to the ultimate test in intense training sessions to help Jaybird perfect fit, comfort, stability, and sound, ultimately bringing a better audio experience to people everywhere who are on the move.

“At Jaybird, athletes are at the core of our brand. We embody the work ethic, determination and overtime that athletes put into their training in the pursuit of excellence,” said Dave Raffone, Head of Jaybird. “We are so excited to partner with Jimmy. He’s a huge inspiration for our brand because of his grit on and off the court, and together, we’re inspired to drive product design innovation and motivate all athletes out there to be their best.”

“I’m on a relentless pursuit to keep pushing the limits and seeking new adventures,” said Jimmy Butler. “I’m excited to work with Jaybird because they just get it. Their earbuds fit right into my life – from morning to night they take my calls, play my music, and I know I can always rely on them to work just as hard as I do. And as a brand, they motivate me to keep pushing, get creative and never give up.”

For more information on Jaybird’s partnership with Jimmy Butler, please visit www.jaybirdsport.com/jimmy-butler.html.

About Jaybird

Jaybird has been a pioneer in true wireless sport headphone technology since 2006. Our deep relationships with a community of athletes, from pros to amateurs, allow us to uniquely understand their challenges and provide audio solutions. Jaybird creates headphones that prioritize customizable sound, Earthproof durability and a secure and comfortable fit — and now SurroundSense for athlete safety and awareness, and Active Noise Cancellation for focus. Users can easily control their Jaybird experience through the intuitive Jaybird app. Jaybird is for anyone who lives an active lifestyle and wants to take their favorite audio content with them on any adventure.

For more information, please visit www.jaybirdsport.com or #AnswerAdventure with us on Instagram, Facebook and Twitter.

Jaybird is a brand of Logitech International, founded in 1981 and headquartered in Lausanne, Switzerland. Logitech is listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).


Jaybird Editorial Contact:
Kara Murray