J&A Racing and haku Extend Partnership To Continue Driving Exceptional Participant Experiences Through Innovation

July 14, 2021

In continuation of their longstanding and successful partnership, J&A Racing and haku, an unparalleled technology partner, have announced the extension of their strategic partnership through a multi-year agreement. The partnership extension empowers J&A Racing to continue providing their extensive community with the most superior experiences, while enabling them to move their business forward through haku’s continuous investment in enhanced technology innovations.

“We’re thrilled to extend our partnership with J&A Racing,” said Carlos Escobar, CEO of haku. “The J&A Racing team is a foundational part of the haku family and we’re looking forward to standing by their side as they achieve new levels of success for years to come.”

J&A Racing, a nationally recognized race management company based in Virginia Beach, is well known for creating some of the country’s most fun and engaging endurance events for their 240,000+ community. With 7 signature events, from the Yuengling Shamrock Marathon in March to the Bayport Surf-n-Santa 5-Miler in December, haku’s technology is uniquely suited to support J&A Racing’s entire portfolio while providing them with powerful opportunities to upsell, cross-sell, and increase lifetime customer value.

As a true extension of J&A Racing’s team, haku’s dedicated Customer Experience team will continue providing top-notch tailored support not just daily but also on-site during event weekends. Through years of working together, J&A Racing and haku have worked tirelessly to deliver the most cutting-edge experiences to keep participants eager to come back time and time again.

“haku’s unparalleled customer service and technology has assisted our small company in immeasurable ways,” said Amy Frostick, co-owner of J&A Racing. “The continued partnership is a gateway to our success and recovery during a time that it is most needed.”

With their extended partnership, J&A Racing and haku are excited to continue driving even more customer value for the J&A Racing community. With haku’s best-in-class customer support teams and state-of-the-art technology, J&A Racing can confidently take their business to new levels knowing they have a trusted technology partner by their side. To check out J&A Racing’s legendary events, visit https://www.jandaracing.com/.

About haku:

haku is an unparalleled technology partner that forward-thinking organizations are working with to create powerful events and surpass their goals. Through a robust all-in-one platform and modern peer-to-peer fundraising suite, world-class organizations can better plan and promote events, track progress, engage their participants, and move their events and businesses forward – all with haku’s state-of-the-art technology ecosystem and unmatched partnership. haku is trusted by organizations such as the Boston Athletic Association, Team In Training (LLS), Bank of America Chicago Marathon, Marine Corps Marathon Organization, J&A Racing, Houston Marathon, Atlanta Track Club, Philadelphia Eagles, Mercedes Benz Corporate Run, and many more.

To learn more about haku, visit www.hakusports.com

About J&A Racing:

J&A Racing is a nationally recognized race management company based in Virginia Beach, Virginia. With a portfolio of seven events, J&A Racing’s mission is to promote and support healthy lifestyles and the sport of running through all stages of life. Since 2003 when J&A Racing owners, Amy and Jerry Frostick, took over the Shamrock Sportsfest, the Yuengling Shamrock Marathon Weekend has become one of the most popular running events in the country growing from 3,000 participants to a record 30,000 in 2015. Additionally, J&A Racing organizes the Old Point National Bank Wicked 10K; the MSP Design Group Big Blue 5K; the Bayport Credit Union Surf-N-Santa 5 Miler; the Crawlin’ Crab Half Marathon & 5K; the Chartway Norfolk Harbor Half Marathon. 10K & We Promise Foundation Norfolk Harbor 5K; and the ADP Corporate 5K.

For more information on J&A Racing’s events, visit www.jandaracing.com