IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches
February 26, 2020
TAMPA, Fla. (February 26, 2020) – IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events.
Amp Human’s flagship product, PR Lotion, is the world’s first and only bicarbonate sports lotion that allows bicarb – a natural electrolyte with over 40 years of research supporting its performance and recovery benefits – to be absorbed through the skin. For triathletes, this means the ability to maximize training efforts, aid in recovery between training sessions, and sustain high output in competition.
“Amp Human’s PR Lotion is an incredibly innovative product that can help our athletes throughout the training season and aid in an amazing race day,” said Chris Marciani, Vice President of Global Partnerships, North America at The IRONMAN Group. “IRONMAN is always looking for innovative partners with the goal of educating our athletes to the proper use and benefits, and believe Amp Human’s products align with this philosophy. We look forward to having them join us across our North America events this season.”
Amp Human’s partnership with IRONMAN will include event activation at key races across its North American Series, and an educational training content series from its Scientific Advisory Board, in partnership with the team at IRONMAN U.
“We are thrilled to be an official partner of IRONMAN for the year ahead; we’ve had great success working with some of the world’s best IRONMAN competitors including Cam Wurf & Lucy Charles-Barclay, so we are excited to extend our learnings into the wider IRONMAN community of athletes and coaches,” said Naomi Clarkson, Chief Growth Officer at Amp Human. “IRONMAN training is a serious undertaking, but hopefully with the support of PR Lotion athletes can make training gains faster and have their best year of competition yet.”
For more information about Amp Human and PR Lotion, visit amphuman.com. For more information on IRONMAN and events in the IRONMAN Group portfolio, visit www.ironman.com. Media related inquiries may be directed to [email protected].
About Amp Human:
Based in Park City, UT, Amp Human’s mission is to fundamentally raise human capacity by creating a trusted new category of products to help athletes of all types push their limits. Their flagship product, PR Lotion, is relied on by the world’s best athletes to give their bodies more bicarb to neutralize acid in muscles which helps them push harder and recover faster. For more information visit Amp Human and follow on @AMPHUMAN.
About PR Lotion:
PR lotion is the first and only lotion that utilizes sodium bicarbonate in a patent-pending absorption technology, which allows athletes to train harder and recover faster by neutralizing acid that builds up in the muscles. It is used by world class teams and athletes including the 2019 Superbowl teams, NBA all-stars and Stanley Cup Play-Off teams, as well as dedicated fitness and endurance enthusiasts who want to perform at their best.
Initial studies using PR lotion have shown an 11% increase in lactate levels to help fuel muscles and a 53% decrease in Delayed Onset Muscle Soreness (DOMS). PR Lotion is third party certified under the Informed-Choice and Informed-Sport programs, which provides assurance to athletes that the products have been regularly tested for prohibited substances and are manufactured to high quality standards. Learn more about PR lotion here.
About The IRONMAN Group
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.
About Wanda Sports Group
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.