Innerforce’s Rebranding Focused on Climate Change and Social Impact
January 15, 2021
Redefining Innerforce’s brand identity.
How and why brands do things is just as important as what they do. Innerforce began 2021 with a transformational process. Understanding the need to evolve towards new things that matte, the brand matched these new mindsets and goals with their visual elements – logo, fonts, and colors – that you will see on their website and social media.
Innerforce excels in customer service due to a customer-centered strategy and the one-on-one relationships built over the years. This company created a network of people who care, believe in fellowship, and from now on, who fight for climate change.
“Find out what you are capable of”.
Dividing the brand into three pillars – sports, social, and environment – the company is looking to increase awareness about climate change and motivate other companies to have a positive social impact among the endurance community and sports industry.
In the midst of 2020 and after hosting the Endurance Conference in June, Juan Lopez Salaberry, a triathlete, and Founder of Innerforce felt it was time to step up the game. Seeking to explore the full potential of the brand and its own role leading the company, he joined the International Olympic Committee to further understand the importance and implications of sustainability in the world of sports.
“Some entrepreneurs might tell you that the only way to do business is by sacrificing nature or even your values. I firmly believe that sustainable capitalism is possible,” states the founder and CEO whose vision of what humans are capable of changed drastically. “While the pursuit of endurance sports is a natural way to find our mental and physical potential there is yet so much we, as athletes, can and need to do better” he added.
Last year, Innerforce became a climate neutral organization by measuring and offsetting its operational emissions. This year, the goal is to commit to a strong company-wide reduction plan and certify its production for carbon neutrality.
On the social side, Innerforce is partnering with a foundation to support their work in 2021 including a year-long fundraising commitment together with the help of its ambassadors and their community. There’s still a lot more to come on this topic.
Founded in 2018 in Miami, Florida, Innerforce is an American brand with a global presence that delivers high-quality technical athletic gear with no minimums focused on triathlon, cycling, running, and swimming. The brand takes the offering of custom and technical athletic equipment with no minimums as an excuse to connect with passionate people who genuinely believe in sports’ power to change the world.
If you have any questions, please contact Marina Carvalho (Communication Assistant at Innerforce), [email protected], or visit Innerforce on www.innerforce.com and on social media on Instagram, Facebook, and LinkedIn.