INFINIT Nutrition Introduces New Seasonal Berry Flavor to Custom Fuel & Hydration Offerings

June 6, 2023

The personalized performance nutrition company is adding a brand new flavor option to its proprietary custom sports drink platform.

Cincinnati, Ohio, June 6, 2023/ENDURANCE SPORTSWIRE/ – The leader in personalized sports nutrition, INFINIT Nutrition, announced the launch of a new limited-edition summertime flavor offering for Custom Fuel and Hydration blends: Berry Blast. The new flavor will only be available for a limited time online at infinitnutrition.us.

The new Berry Blast flavor option joins a lineup of 11 natural flavors that customers can choose from to create their own personalized fuel and electrolyte drink mix.

Inspired by the freshness of a summertime farmers market, this limited edition flavor features a combination of strawberry, blueberry, and raspberry extracts, along with hints of cherry to result in a perfectly balanced refreshing seasonal flavor. Made with natural cane sugar, free from added colors or artificial ingredients.

“Flavor fatigue is a real challenge for endurance athletes,” explains Michael Folan, INFINIT’s Founder and CEO. “That’s why we continue to add to our robust selection of flavors. We know that variety is the spice of life and it’s the key to enjoying your nutrition when you’re going hour after hour.”

INFINIT fuel & hydration formulas are designed to provide complete liquid nutrition to support athletes’ best performance while minimizing the risk of stomach issues. One bottle (one serving) of a Custom blend contains the carbs to fuel, electrolytes to hydrate, and protein to curb hunger in an isotonic and easy-to-digest solution.

INFINIT’s Custom platform is centered around their proprietary Osmo-FIT system™ which allows you to customize virtually every aspect of your drink, including:

  • Amount of calories and carbohydrates
  • Type of carbohydrates
  • Flavor and flavor strength
  • Amount of electrolytes (sodium, potassium, magnesium, and calcium)
  • Option to add whey or plant-based protein
  • Option to add BCAAs, caffeine, or dietitian-curated natural performance boosters like beta-alanine and creatine

All while gauging the end solution’s osmolality to maximize the body’s ability to absorb the nutrition.

INFINIT offers consultations with experienced registered dietitians who provide free Custom formula setup assistance and guidance. The INFINIT Formulation Team takes data related to body size, sweat rate, training type, and more to design a personalized nutrition strategy to meet individual athletes’ training and racing needs.

Apart from their personalized Custom line, INFINIT also produces a line of Preset retail products that are available for wholesale and direct to consumer purchase at INFINITnutrition.us, Amazon, and premium sports specialty retailers nationwide.

About INFINIT Nutrition

INFINIT Nutrition is a worldwide sports nutrition company based out of Cincinnati, Ohio with production facilities in the US, Australia, and the Czech Republic. Specializing in personalized nutrition, INFINIT produces customizable drink mixes designed by dietitians to naturally maximize athletic performance and fitness results. Developed with the company’s proprietary Osmo-FIT™ system, INFINIT hydration and protein ready-to-mix supplements are made with clean natural ingredients, and are formulated to be easy to digest even in the most extreme conditions. For more information, visit infinitnutrition.com.