INFINIT Expands Endurance Fuel Line with GO FAR + Plant Protein

March 18, 2021

Announcing a New Plant-based Spin on the Company’s Original All-in-one Nutrition and Hydration Drink

Cincinnati, OH, March 18, 2021 – INFINIT Nutrition introduces a new vegan friendly endurance drink mix to their line of dietitian-designed sports nutrition solutions. :GO FAR, an all-in-one endurance fuel with protein and the cornerstone of the INFINIT Nutrition product line, is now available in a new plant-based variety.

The original GO FAR Endurance Fuel was introduced over 15 years ago and has become the company’s top-selling Preset Product. Originally formulated with a light amount of whey protein isolate, GO FAR was designed to be a complete liquid nutrition solution with the unparalleled ability to curb hunger during long workouts.

“The unique energizing blend of carbohydrates and hunger-fighting protein work together to maximize energy stores for optimal endurance performance,” explained INFINIT Head Formulation Specialist, Colin Riley MS, RDN, CSSD, LD.

Created with the goal to be a simpler solution to traditionally complex endurance sports fueling and hydration strategies, GO FAR contains the carbs and electrolytes needed to fuel workouts lasting 3 hours or more. The all-in-one nature of the product allows athletes to simply drink a bottle an hour to stay hydrated, maintain energy and strength while going virtually any distance.

“We tell our customers, ‘one bottle an hour is all you need to remember’ — It’s a lot easier than trying to perform a science experiment, juggling a combination of bars, gels, chews, and electrolyte pills while you’re out logging miles — Just drink your stuff and do your thing.” Explained Michael Folan, INFINIT’s Founder and CEO.

The new GO FAR + Plant Protein replaces the dairy protein found in the original formulation with a complete plant protein blend allowing it to fit into almost all diets and lifestyles. The new product is made with INFINIT’s exclusive Vegan Blend™ featuring a complementary mixture of organic brown rice protein and faba bean protein.

“Plant protein has been gaining a lot of momentum over recent years, and it’s not just a fad,” Marty Church, INFINIT Wholesale Account Manager stated. “As consumers continue to reduce their intake of animal products for environmental, ethical, and health reasons the demand for plant-based alternatives has become undeniable, and we’re excited to be able to fill that need by offering a vegan-friendly endurance drink that actually tastes good.”

:GO FAR + Plant Protein – 18 serving bag – MSRP $38.99

:GO FAR + Plant Protein – Single serving pack – MSRP $3.25

The new GO FAR + Plant Protein ready-to-mix sports drink comes in a natural fruit punch flavor, made with 100% natural, clean ingredients and no artificial colors or sweeteners. Formulated with the proprietary Osmo-FIT™ system, ensuring the end product is isotonic and allows for maximum absorption and easy digestion.

For more information on INFINIT Nutrition, or to check out their full line of nutrition and hydration products, or to connect with an INFINIT Dietitian Nutritionist to learn how to incorporate this supplement into your personal nutrition or training plan visit infinitnutrition.us.

About INFINIT Performance Nutrition

INFINIT Performance Nutrition specializes in providing customizable nutrition-solutions that naturally maximize the performance of athletes worldwide. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FITTM system, INFINIT products and formulas are designed to be isotonic and easy to digest, even in the most grueling conditions. For more information about INFINIT Nutrition, visit INFINITnutrition.com or on social media @InfinitNutrition.