IMG And A360media’s US Weekly and Men’s Journal Announce Event Partnerships
April 27, 2021
LOS ANGELES (April 27, 2021) – IMG, a global leader in sports, events, media and fashion, and accelerate360’s media division a360media today announced new marketing partnerships for Formula DRIFT and Escape from Alcatraz Triathlon with Men’s Journal, and Stars on Ice with Us Weekly. The partnerships will result in exclusive content creation, collaborative brand partnerships and on-site activations.
“This partnership with a360media underscores the ever-increasing importance of creating great content as part of our overall event strategy,” said Jennifer Lau, VP of Action Sports Events, IMG. “Working with a collaborative media partner like a360 opens the door to new and exciting ways to showcase these events, and also helps us and our brand partners connect with our audience through dynamic and engaging content.”
“We’re inspired to be collaborating with IMG to deliver compelling stories to our audiences while providing brands with turnkey integrated marketing opportunities that engage consumers through experiences and content,” said accelerate360 Chief Marketing Officer Brian Gordon. “Partnerships like these will be a distinct focus for our media brands going forward as we look to bring more value to our audiences and advertisers.”
As official lifestyle media partner, Men’s Journal will have an on-site presence at Formula DRIFT events, the global leader in professional drifting and the fastest growing racing sport in the United States, and the two-day festival surrounding the Escape from Alcatraz Triathlon. Men’s Journal will utilize its various platforms to create engaging content highlighting the dynamic personalities of the Formula DRIFT drivers. It will also highlight the unique aspects of the Escape from Alcatraz Triathlon that make it one of the most sought out, bucket list events of the year for professional triathletes, Olympians, and adventurous amateur athletes.
As an official media partner of Stars on Ice, Us Weekly will help promote the tour’s fall and spring schedules surrounding the 2022 Olympics and highlight some of the well-known and beloved performers, while also being integrated into the in-arena experience and promotional assets.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.
About accelerate360, LLC
Accelerate 360 is a distribution, sales, marketing and media conglomerate that provides customized solutions for retailers and consumer product brands across each of our lines of business. With over 100 years of legacy experience, the company has a proven track record in Direct Store Delivery (DSD) and Direct to Consumer (DTC) fulfillment as well as sourcing, retail program development, marketing, sales, category management and media solutions. Accelerate360 is also the largest magazine wholesaler in the US and owns over 30 media brands including US Weekly and Men’s Journal. The company’s internal brand and marketing studio manages proprietary brand development and marketing services throughout the ecosystem. Located in Smyrna, Georgia and with offices and facilities across the US, accelerate360 is proud to employ over 1,100 employees. For more information, visit accelerate360.com
Spin Communications – DeeDee Taft
IMG – Jo Robertson
a360media – Jon Hammond