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iKOR adds Ian Boswell to Elite Athlete Roster

January 23, 2020

Newly Minted Gravel Athlete joins with Performance CBD brand

Boulder, CO (January 23, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, welcomes cyclist Ian Boswell to its growing roster of athletes.

Last week, Boswell, a renowned road cyclist, confirmed that after 11 years as a professional cyclist he will be leaving the road in the past to start his journey as a full-time gravel cyclist.

After passing on an offer from Rally-UHC, Boswell linked up with technology brand Wahoo Fitness and the new Team “Wahoo Frontiers” Of his new adventure, Boswell told VeloNews “What I love about this situation is like I’m a neo-pro again… I’m very new to it, so it’s fresh for myself to be entering this world that I don’t really know.”

Boswell will be using the suite of iKOR products for performance and recovery, as well as working with the iKOR on product development and new concepts.

“I am thrilled with how this has all come together” Says Boswell of the partnership. “I feel really proud to be representing iKor Labs, and have felt great benefits from the products already. I am looking forward to a great 2020 and to sharing the iKOR experience with everyone!”

“Ian exemplifies everything we believe in here at iKOR.” Jon Robichaud, VP of Marketing, says of Boswell. “He is passionate and motivating, and is continuing to seek out ambitious challenges to conquer. We can’t wait to see where he goes this year and are extremely proud to support him on this journey.”

About iKOR Labs

Launched in 2016, Colorado-based iKOR Labs brings to life natural and scientifically proven products dedicated to empowering athletes of all levels to achieve their goals. Currently boasting a suite of clean, recovery-enhancing hemp-based CBD products, iKORs commitment to quality remains unmatched. Each product is individually designed to protect the body from the stresses of training, and act as a highly protective anti-oxidant, an effective anti-inflammatory, and powerful mood booster. Learn more at ikorlabs.com.