Hydro Flask Launches Down Shift™ Hip Hydration Pack

July 21, 2020

Brand expands hydration pack product line with new insulated design for optimized airflow

Bend, OR (July 21, 2020)Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its 5 Liter Down Shift™ Hydration Hip Pack, designed to keep your water cold and back ventilated. Delivering cold hydration for biking and hiking with optimal airflow, the new Hydration Hip Pack features Hydro Flask’s revolutionary Cold Flow™ System that keeps water cold for 3+ hours.

The newest addition to the Down Shift line joins the 14 L Hydration Pack as Hydro Flask grows its offerings of high-performance, insulated soft goods tailored to a more specialized hydration experience.

“We’re excited to introduce an even more versatile, off-the-back option to the Down Shift family,” said Hydro Flask Vice President of Product Development Jay Wilkins. “The Hydration Hip Pack delivers Hydro Flask’s signature cold water performance in a sleek, durable package allowing greater freedom of movement and increased comfort with maximum airflow. This pack is ideal for quick rides or hikes, but is also equipped to power longer journeys – all without pressing pause on momentum.”

The 5 L Down Shift Hydration Hip Pack features Hydro Flask’s proprietary Cold Flow™ System, a unique network of insulating technology and design components that work together to keep water cold for more than 3 hours. The insulated HydraPak® IsoBound™ sweat-proof reservoir and reflective neoprene internal sleeve guard cold water temperature, while the breathable back panel prevents body heat transfer to the water inside.

Lightweight with a comfortable carry, the pack’s streamlined design and hip orientation keep your back free and ventilated. The low center of gravity helps improve balance and stability. Durable construction includes puncture and tear-resistant ripstop bottle pockets that fit both Standard and Wide Mouth Hydro Flask bottles up to 24 ounces, providing flexible hydration options for longer journeys. Plus, adjustable gear and compression straps tuck away for seamless storage when not in use. The Hip Hydration Pack’s quick stash storage pocket features interior organization, while dual zippered hip belt pockets and a soft-lined media and sunglass pocket means tools, snacks and other essentials are easy to access without ever removing your Hip Pack. Additional features include the HydraPak® Blaster bite valve, light attachments and reflective details. The 5 L Down Shift Hydration Hip Pack will be available in two colors: Sapphire and Black. It will retail for a manufacturer’s suggested retail price of $99.95.

“We’re proud to continue reinventing the hydration pack category with our latest product that keeps your water cold, ride stable and back cool while you’re out on the trail,” said Hydro Flask Hydration Category Director Tor Brown. “Our active, on-the-go consumers are increasingly looking for lightweight hydration solutions tailored to their needs and preferences. The Down Shift Hydration Hip Pack’s thoughtful design gives riders the flexibility to take just what they need with the ultimate freedom to move.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The brand has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.


About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.