HydraPak Appoints Aaron Brown as Vice President of Sales

October 2, 2025

Former Under Armour Director of Sales will lead HydraPak’s Global Sales Strategy

Oakland, CA. (October 2, 2025) /ENDURANCE SPORTSWIRE/ — HydraPak, a global leader in high-performance hydration solutions for run, bike, outdoor, and OEM markets, is announcing the appointment of Aaron Brown as Vice President of Sales. In this role, Brown will lead HydraPak’s global sales strategy and will be responsible for driving strategic growth across OEM, specialty retail, and international distribution channels. Brown will align sales initiatives with HydraPak’s product innovation roadmap and brand expansion goals.

With over two decades of experience in the performance apparel, sporting goods, and outdoor industries, Brown has a proven record of driving revenue growth, team leadership, profitability management, and cross-functional alignment.

“HydraPak is excited to have Aaron bring his deep industry expertise and track record of building strong customer relationships to the brand as we continue expanding our global presence,” states Matt Lyon, HydraPak President and CEO. “His leadership will be critical as we scale and bring innovative hydration solutions to even more athletes, adventurers, and partners around the world.”

Prior to joining HydraPak, Brown served as Director of Sales at Under Armour, where he led the Outdoor Wholesale business within the U.S. and Canadian markets, overseeing sales, merchandising, ecommerce, P&L management, commercial analytics, and supply chain collaboration. Earlier in his career, he held sales leadership roles at Columbia Sportswear—where he was recognized with the President’s Club Award—and began his career with David Wynja & Associates.

Brown holds an MBA in Business Operations from Regis University, graduating with honors, and a B.S. in Kinesiology from the University of Northern Colorado. Known for his strategic mindset and ability to inspire high-performing teams, Brown is passionate about delivering long-term customer value and innovative solutions to foster growth in competitive markets.

“HydraPak’s reputation for product innovation and its commitment to supporting active lifestyles globally presents an incredible opportunity coming into this role,” said Brown. “As the VP of Sales, I will continue to build on the brand’s momentum and deepen connections with our global customers and partners.”

As HydraPak enters its next chapter of growth, Brown’s leadership will help the brand forge stronger connections with customers, partners and athletes worldwide, ensuring HydraPak continues to set the standard in hydration performance and innovation.

Media Contact: Tim Nooney, tim@darbycommunications.com

About HydraPak

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes. Learn more at hydrapak.com.

Contact:

Tim Nooney
Darby Communications
tim@darbycommunications.com