How Hoka One One Digitized Its Product-to-Market Process

October 21, 2021

Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer a new level of alignment across multiple teams. FN