Hincapie Unveils a New Website

October 9, 2023

The Brand Leader Launches Newly Designed Site with Innovative, Creative Solutions

GREENVILLE, SC- October 9, 2023 /ENDURANCE SPORTSWIRE/ – Today, The Brand Leader, a leading branding and advertising agency in Greenville, proudly announces the launch of the freshly redesigned Hincapie Sports website. The new design exemplifies The Brand Leader’s mission to provide innovative and transformative solutions that produce unmatched customer experiences.

President and Executive Creative Director of The Brand Leader, Kyle Duford commented, “The digital space is like the peloton of branding – it’s dynamic, fast-paced, and demands the utmost precision. We’re thrilled to be part of Hincapie Sports’ journey and take their digital presence to the next level. This website encapsulates the spirit of Hincapie – excellence, passion, and dedication to the world of cycling.”

George Hincapie, the iconic American cyclist, said, “In the world of cycling, having the right team is essential. Partnering with The Brand Leader has been like having a team of seasoned pros behind us, ensuring every pedal stroke, or in this case, click, counts. The new website beautifully captures the essence of our brand, and we couldn’t be happier with the outcome.”

Rich Hincapie, co-founder of Hincapie Sportswear, added, “A website is more than just a digital platform; it’s a storyteller, a brand’s voice in the vast digital realm. With the expertise of The Brand Leader, we’ve brought our story to life, ensuring our visitors and customers get an experience as top-notch as our products.”

The Brand Leader’s vision has always been to turn great companies, products, and ideas into unforgettable brands. The relaunch of the Hincapie Sports website further solidifies its commitment to that vision and underscores its prowess in the ever-evolving digital world.

To learn more about the Brand Leader visit https://thebrandleader.com

About The Brand Leader

The Brand Leader, based in Greenville, SC, is led by Kyle Duford and is committed to turning great companies, products, and ideas into unforgettable brands. Through innovative, strategic, and transformative solutions, they lead international brands to produce unmatched customer experiences.

About Hincapie Sports

Founded by legendary cyclists George and Rich Hincapie, Hincapie Sports has been delivering world-class, high-quality cycling apparel for professionals and enthusiasts alike. Rooted in a deep passion for the sport, Hincapie Sports continues to innovate and inspire the cycling community.


Media Contact

Kelly Blake

The Brand Leader