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Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon

May 19, 2021

RSAA, Inc. partners with Hammer Nutrition to provide event nutrition for upcoming Southern Firecracker Triathlon.

May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants.

Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge, and 5-star service to health conscious athletes all over the world. The product line has grown from fuels and supplements to include premium U.S. and Italian made clothing, chemical free body care products, EMS machines, and a wide variety of U.S. made accessories.

Race Director – Thomas Walls commented on the partnership saying, “As an 8-time IRONMAN Athlete I credit Hammer Nutrition for getting me to the finish line after some very long and difficult days of racing. When the opportunity came up to partner with Hammer Nutrition and offer the brand to competitors in our managed event, I didn’t hesitate to say yes. I look forward to the partnership and representing the Hammer Nutrition brand at not only the Southern Firecracker Triathlon but also at future endurance events managed by Rockstar All Access”.

The inaugural Southern Firecracker Triathlon event presented by Grenada Mississippi Tourism Commission will feature a 1.2-mile swim, 56-mile bike course and a 13.1-mile run all within Grenada County. The USAT sanctioned event is also offering $3,700 in cash payouts to the overall winners.

About RSAA, Inc.

RSAA, known for its organization of worldwide concert tours, has expanded its expertise in the development of sporting events. Other events currently organized by RSAA include Tour the Trace, a 444-mile bike ride from Nashville, TN to Natchez, MS along the Natchez Trace Parkway, and the Highway 61 Challenge, a 500-mile bike ride starting in Memphis, TN and finishing in New Orleans.

For more information contact Event Director – Thomas Walls at 901-472-4630 or visit https://southernfirecracker.com/.