G-Tech Launches New Heated Apparel Collection at The PGA Show
January 19, 2023
Selects True North Brand Group to Lead Public Relations Efforts
PALM BEACH GARDENS, FL. (January 19, 2023) – G-Tech Apparel, the leader in heated hand warming technology, is launching a new collection of heated hoodies and vests to supplement its hand warming pouches and has selected True North Brand Group, Inc., Hingham, Ma., to generate awareness among its key audience groups.
G-Tech Apparel is a high-tech apparel company that specializes in heated clothing featuring a patented heat technology system that delivers the fastest, hottest, and most concentrated heat on the market directly to your hands.
Its products are currently being used by professional athletes around the world including several players within the NFL, CFL, NBA, MLB, NCAA, PGA Tour, LPGA Tour and major sporting events such as the 2016, 2018 and 2020 Ryder Cup.
“We’re excited about this new apparel addition to our collection, it’s something our consumers have been asking for and we’re thrilled its ready to go to market and excited to be working with True North to help put these products in front of our target audience,” said Chris Murphy, Executive Vice President at G-Tech. “They have a rich heritage of helping brands get found in the key markets we’re going after.”
The brand is also sought out by outdoor enthusiast, the military, those who work outdoor jobs, such as construction and has also seen a surge among those who suffer from conditions such as Raynaud’s syndrome and arthritis who seeking pain relief as heat has been shown to loosen stiffness, improve circulation, and ease pain.
“G-Tech is a leader in wearable technology and has unlocked the key to staying warm in cold weather by focusing on the hands. They’re a brand we’ve been watching and we’re thrilled to partner with G-Tech and help them reach the next level,” said Mark Tedeschi, President of True North Brand Group.
G-Tech will be exhibiting at the PGA Show, January 24-27, where it will launch its new apparel collection to golfers for the first time.
G-Tech Apparel is a high-tech apparel company that specializes in heated clothing. The company has developed and patented a heat technology system that delivers the fastest, hottest, and most concentrated heat on the market directly to its users’ hands. To learn more please visit https://gtechapparel.com/
ABOUT TRUE NORTH BRAND GROUP
True North Brand Group is a leading marketing firm specializing in Public Relations, Social Media and Influencer Marketing. The agency is focused in the outdoor, fitness, sustainability and technology markets helping brands get found amongst their target audience. To learn more please visit www.truenorthpr.com