First Responders Fueled by GU Energy Labs Donations

April 29, 2020

Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the country that are going above and beyond to keep our community safe and save lives during the COVID-19 pandemic. These critical roles require stamina and endurance, and GU is honored to feed the need to move and help support these front-line heroes during these critical times.

“People on the frontline are taking huge risks to take care of the rest of us— their hours are longer than ever, supplies are limited and the value of having energy is at an all-time high,” said GU Energy Labs Marketing Manager German Martinez. “We have tremendous respect and gratitude for all front-line workers whose efforts are immeasurably vital. While our GU family knows that our care packages are only a small token of our appreciation in the grand scheme, we’ve been so grateful to hear some truly amazing stories that have stemmed from our donations.”

To provide energy to responders on the frontlines of the pandemic, GU sent 41,040 servings of Energy Chews and 15,552 Energy Stroopwafels, ultimately providing more than 6.5 million calories to help keep responders healthy, energized and focused. GU also sent 7,800 Hydration Drink Tabs to help workers maintain good hydration, and 1,000 bottles of Probiotic Capsules to mitigate the effects of high stress by promoting the growth of beneficial gut bacteria to support the immune system and help digestion.

With this modest donation from their GU Gives program, GU Energy Labs wants to celebrate all of the amazing efforts of first responders and front-line workers. Donations have been delivered to all types of medical facilities and emergency staff including: Trauma & COVID Teams, Respiratory Therapists, ER, ICU & ObGyn Departments, Surgeons, RNs, MDs, Pediatricians, Paramedics & EMTs and Cleaning & Kitchen Crews.

Below are some responses from our community that we’ve found inspiring. For more quotes from GU Donation Recipients, please view this link. The list of all organizations that received donations can be found here.

“So awesome of GU! I love your company even more now. Thank you for supporting my unit. Our nurses, docs, respiratory therapists, and cleaning crew are all working their tails off now taking care of the sickest kids and babies, and their parents too.”

  • Rocky Mountain Hospital for Children

“I use GU products all of the time while training and racing, thank you for thinking of applying this to our field.  As a surgeon, I often view long cases like a long race or training session, maybe we will do better if we fuel similarly.”

  • University of Wisconsin School of Medicine and Public Health, University Hospital: William H Middleton Madison, VA

“Thank you!  As an avid cyclist and the chair of OB at our hospital, I am touched that you are thinking of us. I can distribute to our ER, ICU, OB departments. OB cannot cut back operations and must care for moms/babies who are exposed.  It’s hard to believe but we have some of the highest risk of exposure due to the prolonged face to face contact inherent in our line of work. Our nurses ROCK.”

  • Froedtert Memorial Lutheran Hospital

“This donation is for my awesome neighbor across the street working the front lines at Kaiser as an OBGYN while pregnant. Her due date is late May. She is awesome and works out daily in her garage across from me on her Peloton bike. You guys are AWESOME!”

  • Kaiser Permanente: Martinez

“You guys are amazing. I work at a level one trauma hospital as an ICU RN and we are currently preparing for the surge.  Currently we have around 30 vented patients, but we’re expecting more.”

  • Level One Trauma ICU RN at Memorial Hospital

“I just want to say how absolutely amazing this is- as a healthcare worker I can’t thank you enough for making me smile- this is such a wonderful gesture!”

  • Open Door Family Medical Centers

“Brother works as a medic for the fire department. They are getting swamped during this time and this would be a great and helpful surprise! Thanks!”

  • Westover Fire Department

*Attribution/names of quoted persons are withheld for privacy.

For more info, please visit: https://guenergy.com

For media inquiries, please contact: Kelsey Anderson, kelsey@sasquatchagency.com


GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.