Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center

October 9, 2025

New physician-led services unite proactive medicine, advanced diagnostics, and performance insights to help members move, train, and thrive longer.

San Francisco, CA — October 9, 2025 /ENDURANCE SPORTSWIRE/ – Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning.

With the addition of primary care, Eternal now provides a more comprehensive approach to proactively managing health: one that combines individualized physician relationships with deep diagnostics and data-driven insights to help members stay strong, healthy, and active across every decade of life.

“Millions of Americans are fed up and taking control of their health, investing their time and blood in a new generation of companies,” said Alex Mather, founder and CEO of Eternal. “At Eternal, we believe every patient should ask, ‘When I really need help, who’s my doctor?’ Your watch or AI chatbot won’t be there when you need real care. Our team will. In person, with context, and with deep integration into the existing healthcare system.” Alex continued, “In the best of times, we will make you stronger, fitter, faster, and decades ahead of your age. And if something goes wrong, we’ll surround you with the most personal care possible.”

Unlike traditional models that separate medical care needs from wellness or activity goals, Eternal’s new primary care offering integrates prevention, performance, and overall health. Members receive 1:1 in-person or virtual access to a care team that includes internal medicine physicians, nurse practitioners, specialists, and expert consultants. This care team manages day-to-day medical needs while also providing strategic guidance on nutrition planning, training, injury prevention, and recovery, as well as approaches for long-term well-being.

Launching first at Eternal’s New York City and San Francisco locations, the new care model includes:

• A dedicated care team including a physician, nurse practitioner, and care coordinator
• Comprehensive annual physical with advanced bloodwork (70+ biomarkers) and a DEXA scan for body composition and bone density
• Personalized health and longevity planning based on data and goals
• Coordinated referrals to top specialists
• Unlimited messaging with your care team
• Chronic care support
• Prescription management
• Integration with wearables and health tracking tools

Members also get access to additional services such as aerobic testing, mobility screenings, strength evaluations, physical therapy, coaching, hormonal health evaluations, nutrition and supplement planning, and endurance consultations.

“Healthcare has become a patchwork—one doctor for symptoms, another for performance, and a dozen apps trying to fill the gaps,” said Dr. Desmond Wilson, Chief Medical Officer at Eternal. “That’s not care. That’s chaos. Eternal brings it all together: one team, one plan, one real relationship focused on keeping you strong and thriving. Our goal has always been to help our members stay healthy, prevent issues before they arise, and feel supported by a care team that understands their lifestyle and goals. With primary care at the center of our offering, we can give them the comprehensive care they deserve.”

Eternal’s expansion into primary care represents a new standard for proactive health: deeply personal, data-informed, and aligned with the lives of active individuals who want to thrive longer. Primary care is available now in San Francisco and New York City.

Media Contact

Mackenzie Lynch

mackenzie@igtstudio.com

360-319-3833

About Eternal

Founded by Alex Mather (co-founder of The Athletic and early Strava product leader) and backed by Lightspeed Venture Partners, Courtside Ventures, and others, Eternal is redefining modern primary care. The company combines trusted physician relationships, advanced medical diagnostics, and data-driven health strategies in a membership designed to keep people strong, healthy, and performing at their best across every stage of life. To learn more about Eternal and sign up, visit https://eternal.co