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EnPhoto delivers 9.2m photo impressions for Detroit Marathon

January 28, 2020

Detroit Marathon gains $200k in media value and delivers free photos

Detroit Marathon gains $200k in media value and delivers free photos

Jan 28, 2019 (Chicago, IL)– EnPhoto, the most disruptive photo delivery solution available, received a staggering 9.2m photo impressions for the 2019 Detroit Free Press TCF Bank Marathon.

EnPhoto is a premier, international event photo solution that engages athletes, spectators and brands before, during and after the event experience. With unique and patented bib tagging, facial and brand recognition technology, EnPhoto delivers images in close to real time with massive sponsor recognition and brand metrics.

Driven by an initiative to deliver free photos, drive innovation and enhance user engagement, the Detroit Free Press/TCF Bank Marathon enlisted EnPhoto to manage the entire media experience.

EnPhoto delivered over 190,000 photos and 1,400 videos for the 26,000 event participants.  Participants started to receive their photos within a couple of minutes from crossing the start line, allowing spectators to get near real time images of their friends and family.  With an astounding 96% accuracy in recognition, EnPhoto dramatically enhances the engagement experience, sponsorship impressions and exposure for the event.

“We’ve had a great relationship as the timer for the Detroit Free Press/TCF Bank Marathon since 1999,” says Patrick McInerney, Marketing/Business Development at EnMotive + imATHLETE. “Our team’s objective for this photo product was to have participants view and share photos during the post-race party while their’ adrenaline was still pumping. That type of engagement is exactly what we do.”

“We couldn’t be happier with this partnership,” said Barbara Bennage, Executive Race Director for the Detroit Free Press/TCF Bank Marathon. “The integration of EnPhoto into our event was seamless and the response from participants and sponsors was overwhelmingly positive.”

Using all available metrics such as email views and social sharing, EnPhoto confirmed media impressions of 9.2m, leading to an overall media value for the marathon of over $200k for the Detroit Free Press/TCF Bank Marathon.

To learn more about EnPhoto, please visit www.enphoto.com.

About EnPhoto

EnPhoto is the world’s premier photo solution for the event business. It’s unique and patented bib tagging, facial recognition and brand recognition technology delivers images – and consumer insights – in close to real time.  EnPhoto is a vital engagement tool for organizations like the Detroit Free Press/TCF Bank Marathon, Christie Clinic Illinois Marathon, Rugged Races and Wine and Food Festival.  To learn more about EnPhoto, please visit www.enmotive.com or contact [email protected]

About the Detroit Free Press/TCF Bank Marathon:

The Detroit Free Press/TCF Bank Marathon is Michigan’s largest road race and the only race in the world to cross international borders twice. From the new runner to the more seasoned marathoner, there is a race for everyone. Participants can join the competitive 1-Mile, 5K or Meijer Kids Fun Run on Saturday, October 17, or the Full Marathon, International Half-Marathon, U.S.-Only Half-Marathon and Marathon Relay on Sunday, October 18. This year is the 43rd running of the event. Visit us to learn more about the Detroit Free Press/TCF Bank Marathon.