ELITE and Toronto Hustle Announce 2nd Annual #CRUSHCOVID Challenges for 2021

March 11, 2021

FONTANIVA, ITALY, March 11th, 2021 — Elite Cycling and Toronto Hustle are announcing two challenges on behalf of #CRUSHCOVID; a Strava Challenge and a 24-hour indoor cycling marathon on Zwift. Both challenges offer participants a chance to connect with fellow athletes and support mental health during the pandemic.

#CRUSHCOVID Strava Challenge

Open to participants in the US and Canada, the #CRUSHCOVID Strava challenge already has over 90K subscribers, with plenty of room for more. From 12pm EST March 12 to 11:59pm EST March 13, simply complete 4 hours of activity (cycling, running, walking etc) and upload it to your Strava account. Upon completion of 4 hours of activity, you’ll get a badge and be entered into the draw to win a complete Elite training ecosystem including:

Click here to join the challenge.

#CRUSHCOVID Zwift Challenge

The #CRUSHCOVID Zwift challenge is a 24-hour indoor cycling marathon that takes place from March 12th at 6pm EST until March 13th at 6pm EST.

In 2020 CRUSH COVID raised $250,000 for the Michael Garron Hospital’s Emergency Response Fund, through a 24-hour Zwift marathon which drew support from across Canada and internationally.

In 2021, CRUSH COVID: Ride for Mind is highlighting the pandemic’s mental health impact.

Funds will support the Michael Garron Hospital which provides care for at risk communities. As part of the event, Toronto Hustle will be hosting a 24 hour livestream with interviews from the cycling community, health care workers and politicians.

Elite is proud to support #CRUSHCOVID again this year by creating TEAM ELITE. Cyclists wishing to join and donate can sign up on the #CRUSHCOVID website. Elite will be giving away 500 FLY 550ml bottles with the #CRUSHCOVID custom logo to the first 500 participants to donate at least 100 dollars, from anywhere in the world!

Anyone can follow the marathon’s livestream on the Facebook page of Brad Bradford (member of Toronto City Council and the founder of Toronto Hustle) at www.facebook.com/BradMBradford/. All are welcome to share their experience with @elite_cycling and @Toronto_Hustle!


Media contact: Katie Macarelli / Thorpe Marketingkatie@thorpemarketing.com

About Elite

Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years. This self-financed, award-winning brand manufactures locally in Italy; specializing in R&D, production and marketing of home trainers, bottles and bottle cages.  They’ve been providing equipment to the world’s professional cycling teams since 1979, allowing them to be on the cutting edge of the cycling world’s needs and wants. #EliteCycling #ChangeYourRide #LoveYourTraining #FaceTheRace