Econic One Hires SIMBOL Communications as PR Agency of Record in US
September 13, 2022
European smart e-bike brand engages SIMBOL for media relations, content creation and more to facilitate US launch, future growth
Evergreen, Colorado (Sept 13, 2022) /ENDURANCE SPORTSWIRE/ – Building on their rapid growth across Europe in recent years, global smart e-bike brand Econic One has now launched in the US, and they’re bringing on SIMBOL Communications as its PR Agency of Record for the American market, to help build similar brand recognition and cachet on this side of the pond. The official launch includes three key models currently available and in stock in the States, and more will be launched in the near future.
Econic One started as a dream to build ebike from bikers to bikers in 2014 and is now starting to emerge as a global smart e-bike leader. Econic One is now available in 22 countries and over 500 retailers worldwide, thanks in part to their approach; offering quality, innovation, and performance at affordable prices in multiple categories. And their tech-forward, ‘smart’ features – including app-based remote locking, GPS ride-tracking/bike-location, anti-theft alarm and more – help further differentiate them in the crowded e-bike market. Ultimately Econic One attracts bike retailers with its ONE promise: one price, one inventory, one policy for all channels.
Their initial US offerings include bikes for a wide range of intended purpose and riding styles, designed to cover the majority of riders. Bandit and Adventure also include Econic’s proprietary ‘smart features’ like phone-based automatic locking, GPS tracking and more:
- Econic One Comfort Limited: Econic One’s lightest step-through model for urban explorers with a user-friendly design and all the features and performance for daily errands, commuting, etc.
- Econic One Bandit: A versatile smart e-bike with the stability of a gravel machine and the agility of a commuter, Bandit is equally at home on dirt roads, pavement and gravel
- Econic One Adventure: A smart hardtail e-MTB with a high-torque mid-drive motor and suspension fork, Adventure is designed to explore the backcountry, the local trails, or for a bikepacking weekend.
“We have seen some great success in Europe, and the early response from our US customers has been very encouraging,” says Matias Alvarez, Econic One’s COO. “We see great potential for our bikes in the American e-mobility market, especially thanks to our unique smart technology and high value, and we’re thrilled to be working with SIMBOL. Our outstanding products, combined with their expertise and vast industry network, will certainly help expand our visibility.”
“Adding Econic One to our list of clients is a major coup for SIMBOL, and it allows us to show the US market that consumers can still get a high-performance, dependable – and most importantly, super-fun – e-bike at really competitive prices,” says Scott Boulbol, co-founder of SIMBOL Communications. “And we’re confident their smart tech, generally only found in cars or top-end e-bikes, will truly set them apart in this crowded market.”
Econic One e-bikes are all Class I models, featuring pedal assist up to 20 mph. They can be purchased via a growing network of independent US dealers, and directly through the Econic One website. You can also check them out in person and/or demo a model at Outerbike, Bentonville, October 21-23.
About Econic One Econic One is the e-bike brand of the future. App enabled, armed with smart security features and extremely versatile, we create the perfect synergy between a genuine riding experience and innovative technology to take you anywhere.
About SIMBOL Communications: SIMBOL Communications formed to help brands tell truthful, authentic stories in the outdoor, cycling, and fitness industries, through exposure in a wide variety of media outlets, developing creative content and sports marketing services. With their multiple decades of relevant experience — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have all the tools to get powerful stories to the right audience.
Press Contact: Nic Sims or Scott Boulbol