Decathlon Promotes Innovation and Sustainability for 2021 Camping, Hiking, Outdoor Gear Collections
May 5, 2021
World’s Largest Sporting Goods Retailer Doubles Down on Eco-Friendly Industry Standard with New Outdoor Products Available Now
SAN FRANCISCO (May 5, 2021) — Just in time for summer adventures, Decathlon, the world’s largest sporting goods retailer, delivers new gear lines featuring innovative, sustainable technology at wallet-friendly prices that set the brand apart from others in the outdoors space. The brand’s customer-oriented approach shines through in the new collection, with several products in particular showcasing the company’s mission to “sustainably bring the power of sport to everyone, everywhere.”
These halo products include:
- The 2 Second-Easy Tent ($199 MSRP): This innovative, budget-friendly, award winning tent takes (literally) seconds to set up and break down –no fussing with a fly or even poles with this patented system. The design team’s focus on sustainability and durability means that this tent includes a more environmentally-friendly, dope-dyeing process for the inner room and ground sheet, thus reducing the amount of water and carbon impact compared to conventional dyeing. The 2 Second Easy also comes with repairable parts and a 5-year warranty to ensure it is a camping companion for years to come.
- Trek 100 Hiking Boots ($129.99 MSRP): These boots are an absolute necessity for day hikes The boots feature Decathlon’s EvoFit technology, which uses different materials and design techniques, paired with a four-way stretch fabric, to make hiking shoes more comfortable for varying foot shapes and widths.
- Trek 100 Easyfit ($129 MSRP): For backpackers, Decathlon’s Trek 100 Easyfit pack is simply incredible. Its innovative, Easyfit sizing system simultaneously allows adjustments to both back height and shoulder strap tightness with a single strap on both sides of the pack. Like all Decathlon packs, this one comes with a 10-year warranty, ensuring sustainability and durability.
Every product in the new collections was tested by Decathlon’s research and development teams, who work together through every stage of product development, studying body movement, testing components and industrial processes in the field and in the lab. This rigorous testing ensures quality, innovative products.
Decathlon’s recorded press event is also viewable here.
For more information on product availability, including pricing and launch date, contact Will McQuilkin, firstname.lastname@example.org.
Decathlon, a leading company in the sports market, has two activities: the creation of sports products and its distribution of products online and in stores. Founded on the mission to make sports more accessible, Decathlon designs, innovates, produces and sells its own products for more than 80 sports. This vertical integration means that Decathlon is able to ensure the highest value at the best price point with the goal of increasing access to sports for people of all levels and ability.
Founded and headquartered in France and active abroad in 70 countries with more than 1,600 points of sale, the services, brands and store teams have been working since 1976 with a constant ambition: to innovate in all areas to remain the main playing partner of all sports lovers. Decathlon’s mountain brand, Quechua, is based in the Mont Blanc Valley near Chamonix. It’s here that Decathlon’s team designs and tests outdoor gear & equipment.