Dallas Marathon Festival Announces Four-Year Title Partnership Extension with BMW & DFW BMW Dealers

May 2, 2023

Registration is now open for the 2023 BMW Dallas Marathon Festival with the celebration of the 20th anniversary of the Half Marathon and new walking-only events

DALLAS /ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon Festival is pleased to announce the extension of its partnership with the Dallas-Fort Worth Area BMW Centers as title sponsor through 2027. BMW has been the proud title sponsor of the BMW Dallas Marathon Festival since 2016, and this new agreement ensures their continued title partnership for a total of 12 years.

“We are thrilled to announce that we have extended our title sponsorship with the Dallas-Fort Worth Area BMW Centers. They have been a tremendous partner to the marathon festival, and we are looking forward to expanding our partnership over the next four years,” said Paul Lambert, president of runDallas, the BMW Dallas Marathon’s parent organization.

The extension of this partnership will include direct funding from the Dallas-Fort Worth Area BMW Centers to runDallas, as well as the Festival’s beneficiary Scottish Rite for Children. Since the Dallas-Fort Worth Area BMW Centers became title partner, the BMW Dallas Marathon Festival weekend of events has expanded from three events to 12 events over three days, offering a wide range of event distances (running and walking) to appeal to every member of the family.

“Scottish Rite for Children thanks the Dallas-Fort Worth Area BMW Centers for their commitment to our mission over the past eight years, as well as their steadfast support into the future,” said Robert L. Walker, president/CEO of Scottish Rite for Children. “Our relationship with BMW and runDallas is highly valued, and we are grateful for their kindness and generosity, which brings life-changing care to our patients and their families.”

“It has been moving to witness the BMW Dallas Marathon Festival grow year after year in the Dallas Fort Worth area which is why we are excited to announce the extension of our partnership with the runDallas organization. We are grateful for the opportunity to continue to support Scottish Rite for Children and the dedication they have in healing their patients and supporting their families along the way.” Said Curtis Snyder, Regional Marketing Manager of BMW of North America. “We are committed to strengthening our partnership with both runDallas and Scottish Rite for Children to provide an exceptional experience for everyone in the community.”

Registration for the 2023 BMW Dallas Marathon Festival weekend is officially open. As one of the premier marathon festival events in the United States, organizers are excited to kick off registration by announcing the 20th anniversary of the Half-Marathon, and the addition of walking only events for the 5K and Half Marathon. This year’s event weekend promises to be bigger and better than ever before, with exciting new features that are sure to attract families, runners, walkers and spectators from all over the DFW area, the nation and over 20 countries.

“We welcome all runners and walkers, as well as friends, families and businesses, to participate in this year’s festivities and enjoy our holiday-themed events and activities that will take place during race weekend. This will be an exhilarating experience for all who attend,” added Paul Lambert. “New this year is all kids 14 years old and younger will run or walk for free in all of our events and will receive all the same amenities paid adult participants receive.”

The annual BMW Dallas Marathon, Half Marathon (running and walking), 50K Ultra Marathon, 5-Person Marathon Relay and the 2-Person Half Marathon Relay will take place on Sunday, Dec. 10. The 10K, 5K (running and walking), 5K Team Challenge, Kid’s 100-Yard Dash and Oncor Kid’s Race will be held on Saturday, Dec. 9, and the Friday Night Lights Mile will return on Friday, Dec. 8.

The newest additions to the Marathon’s weekend of events are the 5K and Half-Marathon walk. The walkers will get to enjoy the same 5K and Half-Marathon courses as the runners and all the same amenities in a walker-friendly environment that will be enjoyable for large groups and families.

The weekend of events will begin Friday, Dec. 8, with the Health & Fitness Expo at the Kay Bailey Hutchison Convention Center, where participants can pick up race packets, collect information and buy merchandise from running, fitness and health-related vendors. Admission into the Expo is free and runs through Saturday.

Participants can register for the BMW Dallas Marathon Festival weekend of events starting today. BMW Weekend Series participants (runners and walkers) can choose any combination of individual events across Saturday, Dec. 9, and Sunday, Dec.10 to complete the series. Those who complete the series will earn an additional bonus medal, a custom Asics finisher jacket and a commemorative event weekend poster. Participants are encouraged to register now for the best price of the year, as prices will increase throughout the summer and fall.

The BMW Dallas Marathon Festival weekend of events directly benefits Scottish Rite for Children. Since being named as the primary beneficiary in 1997, the Dallas Marathon Festival has donated more than $4 million to the organization.

For more information about registering for the BMW Dallas Marathon Festival, please visit rundallas.com. For media inquiries, please contact Anna Clark at Anna.Clark@hck2.com or at (214) 597-0367.

About runDallas

runDallas is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon Festival. Now in its 52nd running, the marquee event, with 12 event distances to select from throughout the weekend of events, attracts runners and walkers from across the globe and tens of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon Festival course highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, the festival has donated more than $4 million to Scottish Rite for Children. For more information, visit runDallas.com.

About Scottish Rite for Children

Scottish Rite for Children is a world-renowned leader in the treatment of orthopedic conditions, such as scoliosis, clubfoot, hand differences, hip disorders, limb lengthening, sports injuries and fractures, as well as certain related arthritic and neurological disorders and learning disorders, such as dyslexia. Patients receive treatment regardless of the family’s ability to pay. For more information about services available at the Dallas or Frisco campuses, volunteering or donating, please visit scottishriteforchildren.org.

About BMW

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the Internet at: www.BMWUSA.com.