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Cowboy Raises $80m to Further Accelerate the Adoption of Cycling

January 31, 2022

This new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021 which garnered record sales, a successful expansion into the Nordics and the U.S., and the recent introduction of Cowboy Care — an industry first, all-inclusive, on-demand repair and maintenance subscription service. New product, market, and service innovation embodies Cowboy’s ambition to build the complete ecosystem for urban cycling loved by its ever-growing rider community. Bicycle Retailer