Cotopaxi Announces Bold Sustainability Goal
February 11, 2021
Brand’s Product Collection will be 100% Repurposed, Recycled or Responsible by 2022
(Salt Lake City, UT) – B Corp and outdoor brand Cotopaxi announces today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94% of Cotopaxi products sold in 2020 included a majority of materials that were responsible, recycled, or repurposed.
While Cotopaxi’s core giving and mission remains centered on solving poverty, the brand is committed to addressing its contributions to climate change, which has become a leading cause of economic inequity. To achieve this goal, Cotopaxi has partnered with Climate Neutral, a nonprofit organization working to decrease global carbon emissions, to achieve carbon neutrality in 2021.
Cotopaxi’s current product line contains the following sustainability features and percentages:
- 80% of product families have one or more sustainability features (16 of 20 families)
- 90% of total products have one or more sustainability features (146 of 162 products)
- 94% of items sold in 2020 had one or more sustainability features
Beyond aiming to serve a growing consumer trend towards sustainable purchasing, Cotopaxi was founded to alleviate poverty and recognizes the critical role climate change and biodiversity collapse plays in contributing to poverty. To ensure that Cotopaxi mitigates its negative impact upon society and environment, the brand has partnered with Climate Neutral to achieve carbon neutrality by measuring, reducing and offsetting 100% of its carbon footprint in 2021 as well as launch and scale resell and repairs programs.
Davis Smith, Cotopaxi’s CEO and co-founder said, “Cotopaxi has always strived to design in ways that reduce waste and contribute to sustainable development. We’re thrilled to advance our commitment to environmental and social practices that improve the lives of all those who touch and contribute to our brand. ”
In addition to measuring, reducing, and offsetting its carbon footprint in 2021, Cotopaxi is also exploring additional opportunities around circularity.
For more information on Cotopaxi’s sustainability goal and products, please visit cotopaxi.com
Cotopaxi Press Contact: Jess Smith | Jess@OutsidePR.com | 415.565.9530
Cotopaxi is an outdoor gear brand and Benefit Corporation founded to solve poverty in our lifetime. With five storefronts and a strong ecommerce platform, and employing over 65 staff members, we design, manufacture, and sell packs, water bottles, apparel, and gear, raising awareness and funds for various humanitarian causes through the Cotopaxi Foundation. In 2020, Cotopaxi gave close to $1 million to alleviate the financial impact of COVID-19 through traceable grants through its eponymous foundation. To help close the gap in human development caused by the pandemic, Cotopaxi has a goal of assisting 1 million people experiencing extreme poverty in 2021. For more information please visit https://www.cotopaxi.com
About Climate Neutral:
Climate Neutral is a 501(c)(3) nonprofit whose mission is to decrease global carbon emissions by creating a trusted net-zero certification for consumer brands. The Climate Neutral Certified label empowers consumers to consciously support companies that measure their entire carbon footprint, offset it in its entirety, and implement strategies to reduce it moving forward. Climate Neutral certified 150 brands in its first year, offsetting more than 225,000 tonnes of carbon. To learn more about Climate Neutral, visit climateneutral.org.