CLASH Endurance Announces Strategic Partnership with Outside Interactive, Inc.
March 24, 2022
Daytona Beach, FL (March 24, 2022) /ENDURANCE SPORTSWIRE/ – CLASH Endurance, a sports media brand known for its unique, family-friendly races at iconic speedways around the U.S., is excited to announce its latest partnership with Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events and experiences.
“We’re excited to work with CLASH Endurance to broaden the type of events being offered to Outside+ members,” said Drew Elder, Chief Experience Officer for Outside Interactive, Inc. “We are aligned on how an event weekend can include challenging courses as well as opportunities to celebrate and socialize, resulting in a fun and memorable experience. We’re excited to give our members an opportunity to try a new kind of endurance event such as those that CLASH Endurance offers.”
CLASH Endurance events will now be featured and offered through the Outside+ platform, a membership program that provides active lifestyle enthusiasts with exclusive, member-only, content, access to premium GPS apps, discounted event entry, and more. FinisherPix, a subsidiary of Outside Interactive Inc., will continue as the exclusive participant photography provider for all CLASH Endurance events. Additionally, CLASH Endurance will leverage the athleteReg platform for all events beginning with CLASH Endurance Atlanta taking place November 11-13, 2022, at the Road Atlanta Speedway. As CLASH Endurance grows its portfolio, Outside Interactive, Inc. will further showcase the new event offerings through its publications and platforms.
“We are looking forward to creating more opportunities for Outside+ members via this partnership as CLASH Endurance expands its brand offering to include sports such as mountain biking, trail running, triathlon and more. Historic speedways, family-friendly events and competition go hand-in-hand with a memorable event experience, and we are excited to collaborate with the team at Outside Interactive, Inc. to share it more extensively with those passionate about an active lifestyle,” says Philip LaHaye, CLASH Endurance Executive Vice President of Strategic Initiatives.
CLASH Endurance®, previously known as CHALLENGENORTHAMERICA, is led by athletes to enhance the race experience and deliver exceptional endurance sports event festivals at iconic speedways across the U.S. Our mission is to advance the sport with family-friendly, professionally managed races for all ages and race abilities. CHALLENGENORTHAMERICA initially founded the first two hallmark events in Daytona and Miami and now the CLASH Endurance brand is taking on additional endurance sports and expanding offerings beyond triathlon. CLASH Endurance DAYTONA will be held in place at the Daytona International Speedway®, home of “The Great American Race™®”—the Daytona 500. In addition, the new “bucket-list” is CLASH Endurance Miami taking place Homestead-Miami Speedway® March 11-13, 2022. The company will host two new races this year, in Watkins Glen, NY and Atlanta, GA, taking place on July 8-10 and November 11-13, respectively. CLASH Endurance will further expand its portfolio to seven or more races in 2023, all of which are planned to include professional races with prize purse offerings and will be televised globally.