Cheers to Round Two: 3M Half Marathon Welcomes Back EIGHT Beer

January 9, 2024

High Five Events and EIGHT Beer Extend the Celebration for a Second Year of Refreshing Journeys

Austin, Texas, January 9, 2024 /ENDURANCE SPORTSWIRE/ – High Five Events, a leading private event production company in the United States, is delighted to announce the continuation of its successful partnership with EIGHT Beer as the Official Beer for the second consecutive year at the upcoming 3M Half Marathon in Austin, Texas. This collaboration ensures that EIGHT Beer, an innovative Austin-based independent brewery, will once again take center stage at the finish line festival’s exclusive beer garden for participants aged 21 and above. The eagerly awaited 30th annual 3M Half Marathon is scheduled to take place on January 21, 2024.

Ruchi Desai, EIGHT CEO said, “We’re honored to be part of the 3M Half Marathon festivities for the second year in a row. As a runner myself, I am excited to be participating in this iconic race alongside the motivating running community in Austin, our hometown. Looking forward to celebrating unforgettable moments and shared triumphs over an ice cold EIGHT in the beer garden post-race.”

Founded by NFL legend Troy Aikman, EIGHT is a meticulously crafted lager, boasting organic grains and a commitment to purity with no added adjuncts, fillers, or preservatives. At a modest 90 calories and 2.6g carbs per 12 oz serving, EIGHT will once again be featured in the EIGHT Beer Garden at the finish line festival, catering to both finishers and spectators. The garden will serve as a post-race haven where participants and their companions can gather, unwind, and savor a refreshing Eight beer. In addition to the delightful beverage, participants can explore a range of EIGHT-branded swag during the post-race festivities.

Jack Murray, co-owner of High Five Events, expressed enthusiasm about the continued partnership, stating, “Proudly born and raised in Austin, I can’t imagine a more fitting beer brand to collaborate with for the 3M Half Marathon.” We eagerly anticipate watching runners raise numerous celebratory toasts with EIGHT Beer in the EIGHT Beer Garden on race day.

The 3M Half Marathon is renowned for its rapid 13.1-mile course, featuring a predominantly downhill route that showcases Austin’s most picturesque locations. Starting in north Austin and culminating near the Texas State Capitol, the course boasts a 306′ net elevation drop. Registration for the event is open, and interested participants can sign up on the official website.

About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

About EIGHT: EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Light Beer Made Right.
Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.