Celebrating 25 years of KINeSYS Performance Sunscreen

March 22, 2021

Reminiscing on the past and welcoming a new era for the brand

22 March 2021 – Performance sunscreen brand KINeSYS is celebrating 25 years of protecting active outdoor people. The milestone has brought a perfect opportunity to reminisce on the past, define what makes the brand unique, and welcome a new era of KINeSYS.

The KINeSYS mission is to develop innovative sun protection products that empower people to embrace the outdoors. As a family-owned brand, who is passionate about community, KINeSYS values authenticity. Their ambassadors are the face of KINeSYS, and are true champions of the brand. Athletes, outdoor lovers, and busy families. Real people with real stories, who all use and love KINeSYS products.

After extensive community research KINeSYS has a new look, a reimagined brand story, and some exciting formulations in development. Even the KINeSYS website has been relaunched, alongside a special celebratory product offer. It’s clear the brand is getting a makeover, a little spruce up after two and a half decades. But KINeSYS assured their community that the products they all love are here to stay… for another 25 years, at least.


Based in Vancouver Canada, KINeSYS was founded in 1995 and built a loyal following over time, but a few years ago it was in jeopardy of closing forever. Enter Wade and Lisa Heggie. Their own past experiences with skin cancers led them on a quest to find an effective skin protection for their children and themselves. Their search ended with the proven formula of KINeSYS — better than any other sunscreen they had tried in the past.

Their love of the product led them to continue the business as a small family-owned venture, who still proudly manufacture products and components in Vancouver Canada.

“We are proud to be the current custodians of KINeSYS, and are excited to revive and refresh the brand, and continue to empower active people to get outdoors.” ~

Lisa Heggie, Co-Owner KINeSYS


In 2020 owners Lisa and Wade spent lock-down researching what their loyal customers loved about KINeSYS. The consistent message was that KINeSYS is better than any other sunscreen they have tried. The new KINeSYS tagline is the synthesis of what the community conveyed.

It’s sunscreen, just better

“At the end of the day, we make sunscreen – that is what we do and it’s what we are known for. The KINeSYS difference; we make one that is better. It applies better, feels better, and works better for the needs of our active community.” ~ Wade Heggie  KINeSYS Co-Owner


Over the last 25 years the KINeSYS look has evolved, while still honoring the original concept. The iconic bottle shape has remained the same since 2006, a stylized K shape that represents KINeSYS while being ergonomic to hold, and easily recognizable.

There have been several variations of The KINeSYS logo since its inception in 1995, and it’s had another makeover for the 25-year anniversary. The new logo features many recognizable elements, but with a cleaner, more modern appearance.

New Website

KINeSYS are ecstatic to announce they have relaunched the US KINeSYS website! It’s a new clean and fresh look, with more color and more information. Product pages explain features and benefits in detail, empowering customers with the knowledge to stay protected outdoors. You can also delve into a treasure trove of knowledge at The SPF Blog, and head to ‘Our Story’ to learn all about KINeSYS and the community behind the brand.

Celebrating 25 years has brought the KINeSYS mission, purpose and vision into clear view. The years ahead are sure to bring exciting possibilities for this small family-owned brand, who have put their community at the heart of what they do.

About KINeSYS Performance Sunscreen

KINeSYS Performance Sunscreen is a leading sunscreen manufacturer based in Canada. For 25 years, the brand has been developing and distributing high-performance sunscreens and sun protection products around the globe, helping to spread the message of sun safety for all outdoor enthusiasts, ‘However You Perform.’ The range features oil-free, alcohol-free and preservative-free sunscreens beloved by both athletes and amateurs alike. Available through specialty Retail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com, www.kinesyactive.ca, and www.kinesysactive.com.au.

Media Contact
Lisa Heggie
CEO / WILC Healthcare Inc.
1.888.546.3797 ext. 710