Canyon USA Names BikeInsure Official Bike Insurance Partner

January 21, 2026

Partnership introduces opt-in bike insurance for Canyon bicycles and e-bikes nationwide

Carlsbad, CA (January 21, 2026) /ENDURANCE SPORTSWIRE/ — Canyon, the pioneering direct-to-consumer bicycle brand, has named BikeInsure as its Official Bike Insurance Partner under a new three-year agreement. The partnership gives Canyon customers access to opt-in bicycle and e-bike insurance designed to protect new and used bikes against accidental damage from riding, transit, and theft.

BikeInsure coverage includes eligible non-stock accessories and components, offering an added layer of protection beyond manufacturer warranties or traditional homeowners insurance.

“Bike insurance is a well-established part of cycling culture in Europe, and we’ve seen firsthand how it helps riders feel more confident investing in high-quality bikes,” said Saskia Schneider, Senior Director of Commercial Excellence at Canyon. “We’re excited to bring that same opportunity to our U.S. customers through BikeInsure, a trusted partner with deep experience serving the cycling community. This partnership reflects our ongoing commitment to supporting Canyon riders well beyond the point of purchase.”

BikeInsure policies are underwritten by a carrier rated A+ (Superior) by AM Best and the company serves as the official bike insurance provider for all five major U.S. cycling organizations.

“When I have the opportunity to welcome new customers who own Canyon bikes, it’s often those who have lived in Europe who point out that bike insurance is a standard part of bicycle ownership there,” said Buzzy Cohn, CEO of BikeInsure. “However, in the United States, many cyclists still ride unaware of the essential need for separate bike insurance. By partnering with Canyon, BikeInsure is offering riders a simple, opt-in way to protect their bicycles and e-bikes, as well as non-stock accessories and components. This partnership delivers a bike insurance solution tailored to the realities of riding—and owning a bike—in the U.S.”

Why Bike Insurance Matters for Canyon Riders
Bicycle theft and riding-related damage are not covered under manufacturer warranties, and homeowners or renters insurance often provides limited coverage for bikes, particularly e-bikes. Even when coverage is available, riders may face low reimbursement limits, high deductibles, premium increases, or policy non-renewal following a claim.

BikeInsure offers a standalone insurance option designed specifically for bicycles and e-bikes, allowing Canyon riders to protect their investment without impacting other personal insurance policies.

Supporting Long-Term Riding and Sustainability
The cost of repairing or replacing a bike after a crash or theft is a common reason riders step away from cycling altogether. By offering access to dedicated bike insurance, Canyon provides customers with a clearer path to recovery following unexpected incidents, helping riders stay engaged in the sport while supporting long-term brand value and sustainability.

All claims are handled directly through BikeInsure and do not affect homeowners or renters insurance policies.

Canyon riders can learn more and enroll by visiting the bike insurance page on Canyon’s website, where coverage can be selected and activated in just a few minutes.

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About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.

Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.

While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.

Canyon products are available online at www.canyon.com or via the Canyon app.

About BikeInsure

BikeInsure is a leading provider of bicycle and e-bike insurance in the United States, offering affordable and comprehensive coverage designed specifically for bicycles, e-bikes, andpara-adaptive cycles. A licensed insurance producer, BikeInsure is the Official Bike Insurance Partner of Canyon Bicycles USA, as well as USA Cycling, the International Mountain Bicycling Association (IMBA), and USA Triathlon. BikeInsure administers the insurance program underwritten by Great American Insurance Company, rated “A+” (Superior) by AM Best and authorized to operate in all 50 states and Washington, DC.

For more details related to BikeInsure, visit FAQ or Contact BikeInsure.

Media Contacts:

Andrew Meehan
andrew@igtstudio.com

Greg Fisher
greg@igtstudio.com