BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group
April 7, 2021
SANTA ROSA, California (April 7, 2021)– Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in the U.S. The BUFF brand was one of seven brands in the outdoor space who received the award within the categories of accessories, apparel, footwear, equipment accessories, camping, water sports and snow equipment.
Among all apparel brands, BUFF®was recognized as achieving the most year-over-year dollar sales growth as calculated by the NPD’s Retail Tracking Service. The outdoor market generated $6.1 billion in U.S. retail sales in 2020, according to NPD. Camping, hiking, fishing and other outdoor activities experienced a spike in participation and gear sales. NPD reports a 36% increase in camping gear sales, and 19% increase in water sports gear sales – among additional areas of the market.
“More so than ever, the past year’s unique challenges positioned BUFF® to provide support to our community,” said Shirley Brunetti, Vice President and General Manager at Buff, Inc. “From innovating filter products, scaling to meet demand, and creating new relationships in retail and nonprofit spaces, our success allowed us to ensure that BUFF® consumers and partners received adequate and sustained resources in uncertain and unprecedented times.”
BUFF® leveraged increased product demand, as well as the introduction of a new BUFF® Filter product category to expand into new retail channels, support licensed fabric partnerships and significantly supplement resources to its global and regional corporate social responsibility portfolio.
In addition to growing existing retail accounts, BUFF® secured several notable contracts including entering into all doors of Dick’s Sporting Goods and Academy.
BUFF® brand teams globally felt the immediate impact of the pandemic, leading to the commitment of an increased support of an existing partnership with UNICEF. At the close of the 2021 fiscal year, BUFF® will donate 2% of global sales profits to the international relief organization. Additionally, BUFF® broadened it’s give-back programming to include several new and valued non-profit organizations like the NAACP, Protect Our Winters and Camping to Connect.
For more information about The NPD Group and its 2020 Outdoor Sports Industry Performance Award, please visit www.NPD.com.
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Barcelona and its subsidiary, Buff, Inc, is located in Santa Rosa, California.