Brooks to Grow Run Happy Team with help from BibRave
February 20, 2020
BibRave will provide community management and event planning for Brooks Running’s newly-formatted Run Happy Team ambassador program
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, recently launched a new partnership with Brooks Running, providing community management of Brooks’ ambassador program – the Run Happy Team. BibRave will work hand-in-hand with Brooks’ in-house influencer management team, utilizing their expertise and best practices in community management to elevate Brooks’ 2020 programs and initiatives.
BibRave’s years of experience establishing and growing grassroots communities is a natural fit for the Brooks Running brand, which serves runners first and foremost. The team will expand their reach nationwide in 2020, marking a significant investment in the brand’s ambassador program growth.
“The Brooks ambassador program is focused on engaging with runners who resonate authentically in their communities, to encourage everyone to run their path to a better self. We’re confident that with BibRave’s expertise in building and managing running communities, we’ll be able to work together to share our passion for the run.” said Brian Fisher, Influencer Marketing Manager at Brooks Running.
In addition to ambassador community management, BibRave will also help host two ambassador summits, providing immersive and fun brand engagement experiences for the 2020 Run Happy Team. With complete knowledge of the runner experience and runner needs, BibRave’s advanced planning and on-site execution will ensure each Run Happy Team member can dedicate their time learning more about the Brooks Running brand and getting to know their fellow ambassadors.
“We’ve partnered with Brooks on event programs for the past two years, and we are thrilled to extend our partnership to include BibRave’s core competency – running ambassadors and running communities!” said Jessica Murphy, Co-Founder of BibRave. “We know how important, but also time-intensive, it can be to manage successful ambassador programs. Through the past six years we’ve developed best practices and hyper-efficient processes and tracking systems, and these allow our partners to enjoy the “fun” part of building a community while we manage the detailed back-end work. Our program management ensures communications and campaigns run smoothly and our partners have detailed reporting on the production and success of the program.”
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and The BibRave Podcast (Apple, Android, or Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event.
About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, run bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow us on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).