Brooks Sues Skechers Over ‘Beast’ Trademark

April 24, 2023

Brooks Sports, Inc. filed a lawsuit against Skechers U.S.A., Inc., alleging the company infringed on its ‘BEAST’ trademark used on Brooks running shoes since 1992.

Brooks said Skechers’ use of the SPEED BEAST mark “on similar products, marketed and sold through similar channels, is highly likely to cause consumer confusion and to deceive the public regarding the source, sponsorship, connection, association, or affiliation between Brooks’ BEAST running shoe and Skechers’ SPEED BEAST running shoe.” SGB Media