Brooks Cowan Appointed Chief Legal Officer for The IRONMAN Group; Dave Beeche Promoted to Senior Vice President

January 21, 2020

Chris Carter and Ashley Reynolds promoted to Vice President

TAMPA, Fla. – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce several senior level promotions within the company including the appointment of Brooks Cowan to Chief Legal Officer. Additionally, Dave Beeche, who leads the Oceania Region, has been promoted to Senior Vice President, while Chris Carter and Ashley Reynolds have earned Vice President titles. All four individuals have made significant impact for The IRONMAN Group during their tenures and will extend their mark on the company with the announced promotions.

“We are pleased to recognize the contributions these individuals have made in growing the success of The IRONMAN Group,” said Andrew Messick, President and Chief Executive Officer for The IRONMAN Group. “We value the leadership and achievements Brooks, Dave, Chris and Ashley have had with the company and look forward to the continued development of each in their respective new roles.”

Brooks Cowan has been promoted to global Chief Legal Officer. Since joining The IRONMAN Group in 2011, Brooks has made a successful impact globally, most recently on strategic partnerships, acquisitions of new races and companies, resolving disputes and litigation, and protecting and strengthening our intellectual property portfolio (currently almost 1,200 trademark registrations, across 70 countries).  Brooks is supported by our excellent and industrious team of staff attorneys and paralegals globally, all of whom report to Brooks.  During the past few years, Brooks was lead lawyer on our successful acquisitions of Fairfax Events/City2Surf, Cape Epic, Wines2Whales, Swiss Epic, Across the Bay 10K, and Titan Experience events.  He is heavily involved in Wanda Sports Group’s multi-faceted alliance with World Marathon Majors, and contributed significantly to work on the Wanda Sports Group IPO in 2019. Brooks will report to Andrew Messick, President and Chief Executive Officer of The IRONMAN Group.

Dave Beeche has been promoted to Senior Vice President & Managing Director – Oceania. Dave joined The IRONMAN Group in 2016 through the Lagardère Sports Endurance Division acquisition and assumed the role of Managing Director – Oceania as part of the reorganization of the Asia-Pacific region. Dave has displayed great leadership in growing the Oceania Region from 20 events in 2015 to hosting 34 events in 2020. This accomplishment also included doubling the profitability of the region since he joined the company. The Oceania Region has set a high standard of event production, delivering the top overall Athlete Satisfaction Scores in 2018. The region has also led the way with acquisitions across multiple product lines (Triathlon, Running, Mountain Biking and Trail Running) and will host the 2020 IRONMAN 70.3 World Championship event coming to Taupō, New Zealand in November. Dave is also a key contributor in paving the way for The IRONMAN Group’s efforts around trail running globally. Partnering with the Executive Leadership Team, Dave plays a key role in developing a long-term vision and strategy as this product line is developed in the future.

Chris Carter has been promoted to Vice President & Head of Finance – Oceania. Chris joined The IRONMAN Group in 2012 during the acquisition of USM Events in Australia. Since joining the company, Chris has worked to build a solid finance function in both Oceania and Asia and has been instrumental in several acquisitions and related integration efforts. Chris’ role with The IRONMAN Group has continuously grown over time as a result of his hard work and strong contributions. Chris will continue to be responsible for finances in the Oceania region.

Ashley Reynolds has been promoted to Vice President of Global Merchandise. Ashley joined The IRONMAN Group in 2010 and has most recently led the merchandise division to plan and purchase products for over 100 events globally. Under her leadership, the merchandise business has grown exponentially including record setting World Championship stores. While she will continue to focus on merchandise planning, Ashley will now add product development, eCommerce and store management to her portfolio of responsibilities.

For more information on The IRONMAN Group and global event series, visit www.ironman.com. Media related inquiries may be directed to press@ironman.com.

Those seeking career opportunities at The IRONMAN Group can visit here.


About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.