Boulder’s iKOR Labs Announces Sponsorship of the World Jigsaw Puzzle Federation (WJPF)
April 1, 2020
iKOR becomes exclusive CBD sponsor for WJPF North America
Boulder, Colo. (April 1st, 2020) – iKOR Labs, Boulder-based producers of the highly bioavailable, recovery-enhancing CBD (cannabidiol), today announced that it will be the exclusive CBD sponsor for puzzle doers everywhere. The partnership is a natural fit for iKOR and its goal of sharing the health and recovery benefits of its CBD products with the rapidly growing population of stay-at-home puzzlers.
The World Jigsaw Puzzle Federation is seeing unprecedented growth across all demographics, in 2020. The primary goal is to foster friendship among puzzle enthusiasts, while simultaneously distracting one from boredom. The annual World Championship, which follows the International Olympic Committee’s standards for sport, are held in Valladolid, Spain.
“Puzzling, alongside Rock, Paper, Scissors (RPS), Finger Jousting and Dodgeball (both currently suspended due to social distancing enforcement), have been overlooked for decades. These games provide competitors with unique aches and pains, as well as the intense stress and anxiety that comes with being competitive. Look at long-distance runners and triathletes for example. The deep aching in your low back, and knots in the shoulders and neck shouldn’t get in the way of a marathon puzzle session.” Shares, Jon Robichaud, VP of Marketing for iKOR Labs. “The proven anti-inflammatory and anti-anxiety benefits of our iKOR CBD products will allow puzzlers the ability to sit longer, hunch further and not stress about that one missing border piece.” Robichaud continues “Puzzlers of all levels will experience these benefits firsthand, and appreciate how CBD can play a role in their ongoing stay-at-home quarantining. We are thrilled to be the exclusive CBD partner of the World Jigsaw Puzzle Federation and we look forward to enhancing the puzzler’s experience.”
“With its athlete/customer-first approach and proven commitment, to science, safety, quality, and accuracy, iKOR Labs is the clear leader in the CBD industry,” said Cherry Pi, Chief Puzzle Officer of WJPF. “Partnering with iKOR Labs to help educate puzzlers around the world about CBD, is like finding that one missing piece that had you going cross-eyed.”
iKOR will not only provide information and product sampling at various puzzling events, but they will also offer unique opportunities for the many stay-at-home individuals so they can educate themselves about the benefits of CBD in general and the exceptional benefits of iKOR’s CBD products.
About iKOR Labs
Launched in 2016, Colorado-based iKOR Labs brings to life natural and scientifically proven products dedicated to empowering athletes of all levels to achieve their goals. Currently boasting a suite of clean, recovery-enhancing hemp-based CBD products iKORs commitment to quality remains unmatched. Each product is individually designed to protect the body from the stresses of training, and act as a highly protective antioxidant, an effective anti-inflammatory, and powerful mood booster. Learn more at ikorlabs.com.