Boston Athletic Association partners with haku as strategic technology partner

March 10, 2020

The Boston Athletic Association (B.A.A.) has entered into a strategic partnership with haku, the unparalleled technology partner leading innovative solutions for the endurance industry.

With technology playing an increasingly critical role in every aspect of the endurance industry, organizations are recognizing the need to further accelerate the development of digital solutions to ensure they remain competitive.

Together, haku and the B.A.A. have worked collaboratively to enhance important race tools.

“Our approach to truly understanding an organization and providing highly tailored technology enables us to meet the B.A.A’s needs for digital solutions not readily available in the marketplace,” said Carlos Escobar, CEO of haku.

“As an organization, we are always looking for ways to elevate our event experience,” said Lauren Proshan, Director of Operations for the B.A.A.. “By partnering with haku, we’re able to expand our technology tools to create efficiencies in our everyday work.”

The haku partnership will empower the Boston Athletic Association with customized, tailored technology to achieve some of their most challenging goals.

“What excites us about this partnership is not only providing value for the B.A.A, but that all of our other partners and the industry as a whole will be able to benefit from these new digital solutions and enhancements that are being developed,” said Jackie Levi, CSO of haku.

About haku:

haku is an unparalleled technology partner that forward-thinking event organizers are working with to plan, manage, promote and sell-out their events. Through state-of-the-art technology and an all-in-one platform, world-class organizations can better plan events, track progress, engage with participants and move their events and businesses forward, all while utilizing an all-encompassing technology ecosystem. haku is trusted by organizations such as the Boston Athletic Association, Bank of America Chicago Marathon, Marine Corps Marathon, J&A Racing, Houston Marathon, Mercedes Benz Corporate Run, and many more.

To learn more about haku, please visit www.hakusports.com

About Boston Athletic Association (B.A.A.):

Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world’s oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial.

For more information on the B.A.A., please visit www.baa.org

For more information:

Jessica Butler, Director of Marketing