Boston 10K for Women, Presented by REI, Partners with Kinomap
October 4, 2023
Celebration of sisterhood takes to Boston streets on Oct. 7 for its 47th running; Kinomap will carry it around the world for simulated participation
BOSTON (Oct. 4, 2023) /ENDURANCE SPORTSWIRE/ –The Boston 10K for Women, presented by REI, is the longest-running all-women’s sporting event in New England. After filming the race course on Oct. 7, Kinomap for Races will take this trailblazing event and celebration of sisterhood to the global stage.
The Boston 10K for Women is New England’s largest all-women’s road race, and has been organized since inception by Conventures, Inc. Kinomap is excited about the opportunity to give it even broader exposure with a simulated event that will have worldwide longevity as part of the Kinomap training and racing platform.
Perhaps you are wondering, how is a simulated race different from a virtual event?
It’s actually not even close to the same thing.
A simulated race takes place on a treadmill or other cardio equipment, where the athlete can experience the elevation gains and drops of the course, see the sights and spectators as if they were running on the course itself, and ultimately cross the finish line just like being there on race day.
Video of the race day experience is displayed in first person on your tablet, TV or smartphone, and event organizers can easily collect registration fees, promote charity fundraising, distribute swag and medals to simulated participants and offer in-video advertising, providing sponsors a highly targeted and global reach.
“The Boston 10K for Women is a wonderful opportunity for Kinomap to create an exact race day simulation of historic downtown Boston on a crisp fall morning,” stated Gary McNamee, Kinomap’s Managing Director of North American Operations. “Students from all over the world have come here for our colleges and universities, and running these same streets, including along the Charles River, have always been a staple for their daily fitness routine. Kinomap for Races can now bring those streets to the runner, no matter where life has taken them, in a fun and engaging event just for women.”
“We’re thrilled to give runners around the world the chance to experience our event through Kinomap. We know that not everyone can make it to Boston to race along our course, so a simulated race gives a global audience the next best thing. Kinomap for Races helps us share our event with female athletes everywhere, and we’re excited to see the finished product,” said T.K. Skenderian, Director of Marketing and Communications for Conventures.
Events everywhere are invited to film their courses and upload them to Kinomap. Interested race directors can learn how their event can be included here.
About the Boston 10K for Women, Presented by REI
Established in 1977 as the Bonne Bell Mini Marathon, the Boston 10K for Women, Presented by REI is the longest-running all-women’s sporting event in New England. With thousands of runners and spectators each year, it is New England’s largest all-women’s road race, and has been organized every year by Conventures, Inc. Known for many years as the Tufts Health Plan 10K for Women, the race features a flat out-and-back course through Boston’s Back Bay neighborhood and stretches of Memorial Drive in Cambridge, finishing at Boston Common. More than 180,000 women have raced in the event since its inception. For more information on the race please visit www.boston10kforwomen.com.
About Kinomap for Races
Kinomap is a developer of a patented course simulator technology for treadmills and other cardio equipment. The company partners with marquee endurance events, creating a race day course simulation, capturing all the electricity and excitement of the event from a runner’s point of view for an interactive course preview of an event, or to train and visualize prior to race day. Entrants can also participate remotely and officially through running, cycling, and even rowing in their health club or living room. This can turn a local live foot race into an international multi-sport event, creating a wider opportunity for the race with a pay to participate experience, benefitting the race, its sponsors, its vendors, its charities and participants around the world. For more information, please visit Kinomap for Races.
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