BKOOL Announces Women on Wheels Challenge presented by ELITE

March 9, 2021

Celebrating and Raising Awareness for Women in Cycling and all Sports

FONTANIVA, ITALY, March 9, 2021 — Elite Cycling announced their WOMEN ON WHEELS, BKOOL challenge on March 8th (International Women’s Day). Designed to celebrate, connect, and support women cyclists, it will continue throughout Women’s History Month and will close on April 11th.

“The goal is to celebrate all women in sports and raise awareness on how important it is to challenge the status quo and the huge representation of women in cycling and within all sports,” said Elite spokesperson, Marta Segato. “Everyone can take part but only one cyclist will be drawn at random among those women who finished all five stages, to win a complete Elite pain cave.”

The grand prize winner will win receive:

Each stage will also have a lucky winner drawn at random for an outdoor combo, akin to their preferred style of cycling: road, MTB or gravel:

Among the other participants in the event that put prizes up for grabs, some of which are specific for women cyclists, there’s KASK, KOO, Selle Italia, Gobik, RFEC and many more. Participants who wish to join the competition simply need to visit Women on Wheels with ELITE to register. Click here to download the rules and regulations.

More information about Elite and their entire product line can be found at www.elite-it.com. For B2B sales of Elite products please contact info@todson.com (the official USA distributor of Elite Cycling).


Media contact: Katie Macarelli / Thorpe Marketingkatie@thorpemarketing.com

About Elite

Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years. This self-financed, award-winning brand manufactures locally in Italy; specializing in R&D, production and marketing of home trainers, bottles and bottle cages.  They’ve been providing equipment to the world’s professional cycling teams since 1979, allowing them to be on the cutting edge of the cycling world’s needs and wants. #EliteCycling #ChangeYourRide #LoveYourTraining #FaceTheRace