BikeInsure Announces Integration with Industry-Leading SmartEtailing Platform

March 9, 2023

Now, each bike shop using the SmartEtailing ecommerce platform may activate a BikeInsure integration so more cyclists can insure their bikes.

March 9, 2023 / ENDURANCE SPORTSWIRE / – BikeInsure, an insurtech company specializing in affordable bicycle insurance for cyclists in the United States, is defining a new cycling industry standard for Bike Shop Retailers with a digital integration to SmartEtailing. SmartEtailing is best known as America’s largest provider of bike shop ecommerce websites, with over 1,100 locally-owned bicycle retailers using the platform.

Now, each bike shop using the SmartEtailing ecommerce platform may activate a BikeInsure integration so more cyclists can insure their bikes. The SmartEtailing integration includes digital marketing content, with an online application interface that will enable a cyclist to obtain bike coverage with optional theft protection for a bicycle as easily as it was to get for the smartphone they purchased from a big box retailer’s website.

“The BikeInsure program presents itself as well-conceived and efficient for retailers. BikeInsure is a great partner with a pragmatic appreciation for the support bike shops benefit from to be successful with third-party partners. We hope clients who sign-up with BikeInsure find value in the website content provided,” said Ryan Atkinson, President and Co-owner at SmartEtailing.

The BikeInsure plan covers new or used bicycles and eBikes. It provides reimbursement for repairs to the bike and listed accessories due to riding accidents. And during transit. The BikeInsure plan extends to a stolen bicycle or eBike when optional theft protection is selected.

“Offering BikeInsure at the point of sale easily enables customers to secure ‘peace of mind’ bicycle insurance,” said BikeInsure President Ira Becker. “The SmartEtailing integration enables a frictionless user experience for online shoppers and accelerates conversion, benefiting the bike shop and its valued customer. When an unexpected accident or theft happens, the bike shop customer may return to their store with a check to repair or replace their bike.”

“Before a SmartEtailing website integration, the BikeInsure in-store co-branded partnership referral program was easy. It took two minutes for our interested customer to enroll for insurance at the BikeInsure website, said Eric Mueller, President Montgomery Cyclery, SmartEtailing Client and BikeInsure Bike Shops Partner.

“Now, the SmartEtailing integration of BikeInsure on our bike shop website makes an easy sign-up process even easier. And the result is that more of our customers will likely have comprehensive bicycle insurance that will benefit them and us if an accident occurs.”

Watch how easy your customers may secure bicycle insurance. To learn more and to sign up to offer BikeInsure to your customers, please email info@BikeInsure.com


About SmartEtailing

Founded in 1999, SmartEtailing provides website, marketing, and data solutions to help independent bicycle retailers and suppliers sell more products in-store and online. SmartEtailing transforms a bike shop’s website into an interactive, content-rich marketing vehicle that informs and sells to customers. SmartEtailing is committed to the success of local specialty bicycle retailers by providing tools that help them effectively compete in an evolving retail environment. 


About BikeInsure

BikeInsure is leveraging eCommerce technology to transform how cyclists in the United States buy and experience bike insurance to make it simple and affordable. Licensed insurance producer BikeInsure is administering the insurance plan, underwritten by carrier Great American Insurance Company, rated “A+” (Superior) by AM Best, an authorized insurer in all 50 states and Washington, DC. For 151 years, Americans have trusted Great American Insurance Company to protect them and render best-in-class service.


Media Contact:

BikeInsure | Buzzy Cohn



SmartEtailing | Suzie Livingston