BibRave’s Marketing Success Boosts Missoula Marathon Registration, Partnership to Renew through 2022 Race Event
July 13, 2021
BibRave supported the race with content strategy, creation, ideation, and engagement
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, partnered with the Missoula Marathon to provide extensive marketing services in the lead up to the 2021 Virtual Missoula Marathon, Half Marathon, & 5K. BibRave’s in-depth knowledge of the running industry and Missoula’s marketing needs led to significant registration boosts that were directly attributed to social and email content. Thanks to this proven track record, the Missoula Marathon has tapped BibRave to provide ongoing marketing services for their 2022 event.
BibRave fully managed all Missoula Marathon social media channels and provided content calendaring, copy and asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. In addition, BibRave designed and executed all marketing email campaigns. A comparison of analytics for the content created by BibRave with the event’s registration metrics indicated strong registration spikes in the 24-hours following social and email campaigns.
“Missoula Marathon and Run Wild Missoula are grateful to the marketing support provided by BibRave for our 2021 virtual event,” said Ashley Cossairt, Director of Operations. “Their team took all of the worries about social media marketing and engagement off of our plates and created content that boosted our registration numbers in this challenging year. Signing on with BibRave for another year of marketing services was a very easy decision for our team.”
All BibRave services were performed under a monthly retainer model, allowing for the flexibility to explore, innovate, and ideate around custom, long-form campaigns, and digital sponsor and community activations, to best suit the needs of the event.
“We value our partnership with the Missoula Marathon and were thrilled to expand our services with their team to provide more extensive marketing assistance,” said Tim Murphy, Co-Founder of BibRave. “We know how challenging it can be to organize a race event while also engaging on social media and trying to promote registration. We’re stoked to see metrics that highlight the registration value of the content created by our team and we couldn’t be happier about working with the race for another year to support their 2022 event.”
About Missoula Marathon
Run Wild Missoula is a 501(c)(3) nonprofit running club with a mission to promote and support running and walking for people of all ages and abilities. The running club has over 1,500 members and organizes over a dozen races each year, including its signature event, the Missoula Marathon. Learn more at www.missoulamarathon.org.
BibRave is an endurance- and fitness-focussed marketing agency. The company specializes in ambassador program creation and management, creative in-person brand activations (concepting and execution), digital content strategy & creation, event strategy & activation, and more.
BibRave is also a consumer-facing running community that educates runners on the best races to run, the best gear to use, and the hottest running tech. The BibRave Ambassadors are a nationwide network of micro influencers that race, try new gear, and support each other across the country. BibRave’s monthly Twitter chat – #BibChat, The BibRave Podcast, BibRave.com, and The BibRave 100 are other tools that serve the endurance community with information, advice, and inspiration.