BibRave Expands Marketing Partnership with Knockaround
March 31, 2021
Ambassador management, community building, and extensive project management to shape broader 2021 partnership
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a product-seed and promotional arrangement has blossomed into a full-fledged agency relationship and multi-facetted partnership.
Building upon the success of Knockaround’s digital campaigns with the BibRave Ambassador community over the past three years, BibRave recently launched the Knock Squad, Knockaround’s first ambassador community of die-hard, loyal Knock Fans and savvy social influencers. BibRave will manage the entire program – from recruiting, contracting, and on-boarding to day-to-day hype-building and messaging around key moments. BibRave will also lead development and execution of unique marketing programs that deepen Knockaround’s authenticity in the run space, including but not limited to digital activations, brand collaborations, and partnership management.
“BibRave understands ambassador management and community building like no one else, and we’ve been impressed by how they’ve helped Knockaround show up in the run space over the years,” said Tony Martinez, Knockaround’s Director of Marketing. “We’re excited to grow our partnership with BibRave and to expand how Knockaround reaches and engages with consumers across verticals – from running and fitness to surf, skate, and everything in between. They are super turn-key and make my and my team’s jobs easier.”
“Our goal has always been to partner with brands who know themselves and what they stand for, while also pushing the envelope and experimenting with new programs,” said Tim Murphy, Co-Founder of BibRave. “Knockaround is a perfect example of that kind of brand, and we’re thrilled to expand our partnership and continue to build on their momentum in the run space and beyond.”
Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer twelve different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by several celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit Knockaround.com or follow (@knockaround) on Instagram, Facebook, and Twitter.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and The BibRave Podcast (Apple, Android, or Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event.