BibRave Creates Robust, Bespoke Content Series for the IMT Des Moines Marathon

July 21, 2021

The Run Iowa content series features monthly Facebook Live events accompanied by digital assets for participants.

Portland, ORBibRave, the running industry leader in grassroots digital marketing, partnered with the IMT Des Moines Marathon to create the Run Iowa content series to increase engagement with runners and bring added value to sponsors. The Run Iowa content series will produce content for 5 months and includes live virtual events, interactive participant assets and activations, and a comprehensive digital marketing plan.

“This past year taught us that the connection to the running community is more important than ever,” said Chris Burch, Race Director for the IMT Des Moines Marathon. “We’re thrilled to work with BibRave to bring our running community engaging content that celebrates both our virtual and in-person runners from the first day of training right through to the finish line.”

The Run Iowa content series began in June to coincide with the training kickoff for the IMT Des Moines Marathon. The series launched with a Facebook Live “Coach’s Corner” featuring legendary runner Jeff Galloway and nutritionist and personal trainer Carissa Galloway. The Galloways answered runner-submitted questions regarding training and nutrition as well as course information that is specific to Des Moines. The race also released custom training plans that participants could easily upload to their personal Google calendars.

On July 22nd, the IMT Des Moines Marathon will host the Ultimate Summer BBQ on Facebook Live featuring sponsors Boston BeerCompany and the Iowa Pork Producers. This event will bring runners fun and seasonal tips and tricks about beer tasting, beer pairings, and recipes customized to support the nutritional needs of runners.

“BibRave values our long-standing partnership with the IMT Des Moines Marathon and we couldn’t be happier to create a new and innovative way for this race to stay connected to their running community and sponsors,” said Tim Murphy, co-founder of BiBRave. “Best of all, the Run Iowa content is evergreen and can be shared by the race for many years to come.”

Additional Run Iowa monthly programming themes include Race Day 101, Recovery Zone, and the ever-popular post-race bRUNch in October that will help runners – both virtual and in-person – celebrate their IMT Des Moines Marathon finish lines.

About the IMT Des Moines Marathon

The IMT Des Moines Marathon serves as an advocate for individuals who actively participate in their health and wellness by supporting, coordinating, and providing community-related running events and initiatives that foster mental and physical health development.

About BibRave

BibRave is an endurance- and fitness-focused marketing agency. The company specializes in ambassador program creation and management, creative in-person brand activations (concepting and execution), digital content strategy & creation, event strategy & activation, and more.

BibRave is also a consumer-facing running community that educates runners on the best races to run, the best gear to use, and the hottest running tech. The BibRave Ambassadors are a nationwide network of micro-influencers that race, try new gear, and support each other across the country. BibRave’s monthly Twitter chat – #BibChat, The BibRave Podcast, BibRave.com, and The BibRave 100 are other tools that serve the endurance community with information, advice, and inspiration.