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Austin Marathon Adds Siete Family Foods as Partner

March 30, 2021

Siete will provide finishers with their grain-free tortilla chips

AUSTIN, Texas, March 30, 2021 — Leading up to the 2021 Austin Half Marathon, Ascension Seton Austin Marathon presented by Under Armour is excited to announce its partnership with locally owned and operated Siete Family Foods. The Austin-based company, which has quickly become the leading health-conscious Mexican-American food brand on the market, is donating 7,500 bags of their grain-free Sea Salt Tortilla Chips for the marathon’s post-run goodie bags. They’ll also provide healthy snacks for event volunteers. The Austin Half Marathon, owned and produced by High Five Events, will take place on April 25, 2021.

Founded in 2014, Siete Family Foods is a family-owned and operated company that is passionate about making real food that inspires inclusivity and brings families together around the table. They’re on a mission to share the heritage-inspired flavors and traditions that brought the Garza family together on their journey to health. In addition to helping celebrate this year’s runners at the finish line, Siete will provide an array of their flavorful, heritage-inspired, grain-free snacks to all event volunteers. The post-run goodie bag pickup process will be touchless and in conjunction with the COVID-19 Mitigation Plan. Like most of Siete’s products, the chips included in the goodie bags are grain-free, dairy-free, and gluten-free, and made with better-for-you ingredients like coconut flour, avocado oil, chia seeds, and sea salt.

“Cultivating community is at the heart of our family and company,” said Veronica Garza, Co-Founder, President, and Chief Innovation Officer, of Siete Family Foods. “We are proud to partner with the Austin Marathon, an event that brings our community together with a shared purpose of giving back and staying active.”

“We’re proud to partner with Siete because many of their values align with ours, like helping others lead healthier lifestyles,” said Jack Murray, co-owner of High Five Events. “Participants will love crossing the finish line, opening their goodie bag, and seeing a bag of Siete’s healthy chips.”

Online registration is currently available. The in-person and the virtual options both have a maximum capacity set in the COVID-19 Mitigation Plan. The event has already surpassed 65% of the capacity based on current registrations. The event is expected to sell out.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years of combined experience organizing large events across different venue types in a variety of locations. High Five Events has been on the Inc. 5000 List of Fastest Growing Companies for 2020 (ranked 1853) and 2019 (2163).

About Siete Family Foods: Siete Family Foods is a Mexican-American food brand that is passionate about making and sharing delicious food with real ingredients that bring families together around the table. All of the brand’s products are grain, gluten, and dairy-free. Siete is on a mission to bring people together to experience the flavors and traditions that brought all seven (siete!) members of the Garza family together on their journey to health. Founded in Austin, TX in 2014, Siete is one of the fastest-growing natural food brands with product lines including grain-free tortillas and tortilla chips, dairy-free dips, sauces, and seasoning. Siete’s products can be found in thousands of grocery stores across the United States, and are also available online at sietefoods.com. Join the family @sietefoods on Facebook and Instagram.