Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience

November 17, 2020

With a long and respected legacy of hosting Atlanta’s most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in 2020, race organizers are building a virtual experience that will deliver an unforgettable and authentic Peachtree.

To launch this premier virtual event to participants in all 50 states and 31 countries, Atlanta Track Club looked to their partner haku for fully unique and completely customized technology solutions. haku, the Miami-based technology company, has become the industry leader in bringing the world’s most prestigious endurance events to life, such as the recent 124th Boston Marathon Virtual Experience.

“While we all will miss the sights and sounds of the Peachtree, we are confident haku will help us keep the storied Peachtree tradition going another year,” said Rich Kenah, Atlanta Track Club’s Executive Director and Race Director of the AJC Peachtree Road Race. “We saw it through haku’s work with the Boston Marathon that they understand the deep-seeded rituals associated with this race and have the ability to build unique and successful virtual events for thousands of runners at a time.”

Creating an immersive event app for the Virtual Running of the AJC Peachtree Road Race with haku was an important focus in bringing this event to thousands of participants around the world. The app will have many innovative features to drive a memorable and engaging experience. Participants will be able to track their progress on the course, upload and compare results, engage with their community, and much more. To stay true to tradition, the Club also worked with haku to incorporate audio cues into the app’s race day experience to simulate the sounds that a runner would typically hear during the annual road race and provide encouraging messages from Olympian Meb Keflezighi, 2017 Peachtree Champion and U.S. Olympic Team Trials – Marathon Champion Aliphine Tuliamuk and World Record Holder Daniel Romanchuk.

“Building the app with haku was a collaborative process. There were no rigid set of features that we had to adhere to. The app is fully customized for the AJC Peachtree Road Race participants,” said Kenah. “haku has been great about meeting our particular needs and the whole process couldn’t have been easier.”

Atlanta Track Club and haku are excited to kick off this spectacular event at the end of November, which will deliver a unique Atlanta-centric experience rooted in tradition.

“The passion and dedication that the Atlanta Track Club has shown for this event are immeasurable,” said haku Founder and CEO, Carlos Escobar. “The Virtual Running of the AJC Peachtree Road Race will make every participant and spectator feel like they’re truly still a part of this 50-year long tradition.”

After an extensive search, ATC chose to move forward with haku as its new technology partner in late 2019 after seeing haku’s unique capability of providing truly bespoke technology for its partners. Through their partnership, the organizations are looking forward to introducing new innovative event technology that will drive significant participant engagement, streamline operations, and provide extraordinary experiences for Running City USA.

“We’re excited to be able to provide a more user-friendly, clean, and elevated experience for our members and volunteers,” said Kenah. “In working with haku, we’re now able to have a better understanding of the people who interact with the Club, which will enable us to deliver more unique and personalized experiences.”

The Virtual Running of the AJC Peachtree Road Race will begin on Thanksgiving Day, November 26. Participants can submit their results between 12:01 a.m. on Thursday, November 26 and 11:59 p.m. on Sunday, November 29.

About Atlanta Track Club:

Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle. With more than 21,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race – the largest 10K running event in the world – and the Atlanta Half Marathon and Thanksgiving Day 5K, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.

About haku:

haku is an unparalleled technology partner that forward-thinking event organizers work with to plan, manage, promote, and sell-out their events. Through state-of-the-art technology and an all-in-one platform, world-class organizations can better plan events, track progress, engage with participants, and move their events and businesses forward, all while utilizing an all-encompassing technology ecosystem. haku is trusted by organizations such as the Boston Athletic Association, Bank of America Chicago Marathon, Marine Corps Marathon Organization, Team In Training (LLS), J&A Racing, Houston Marathon, Big Sur Marathon, Atlanta Track Club, Philadelphia Eagles, Mercedes Benz Corporate Run, and many more.

To learn more about haku, please visit www.hakusports.com