Athletic Brewing Company continues partnership with Canada Running Series, Named Official Non-Alcoholic Beer of 3 Marquee Races

March 27, 2023

America’s largest non-alcoholic craft brewery will bring its award-winning brews to the TCS Toronto Waterfront Marathon, Vancouver Half Marathon, and Under Armour Toronto 10K

TORONTO, CAN (March 27, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has renewed its partnership with Canada Running Series (CRS), today announcing its return as the official non-alcoholic beer partner of the 2023 TCS Toronto Waterfront Marathon, and the 2023 Vancouver Half Marathon. Additionally, Athletic Brewing Company will be the official non-alcoholic beer partner of the 2023 Under Armour Toronto 10K.

Athletic Brewing Company’s flagship brews will be served at the finish lines of all three marquee CRS races, allowing participants to celebrate their accomplishments without compromise. Participants will also have a chance to sample Athletic Brewing’s award-winning brews before race day at scheduled local training runs and during the Toronto Waterfront Marathon Expo. Runners will also have the option to purchase 6-packs of Athletic Brewing when registering for the race and have access to exclusive discounts.

“We’re delighted that Athletic Brewing Company is once again working with Canada Running Series,” said CRS National Event Director Charlotte Brookes. “Their commitment to sustainability, innovation, and excellence, and most especially to mindful lifestyles, makes them a perfect partner in our continued quest to build community through running. Their award-winning, non-alcoholic craft beers will continue to greatly enhance our celebratory, post-race experiences and make our events even tastier than before!”

With standing global partnerships with IRONMAN and Spartan Race, Athletic Brewing Company has a deep-rooted commitment to the world of outdoor sport and adventure. Athletic Brewing Company donated to five Canadian trail organizations in 2022 through its Two For The Trails program, which gives back up to $2 million annually to protect and restore outdoor spaces.

“We’re super excited to be back at this year’s races in Toronto and Vancouver,” said Athletic Brewing Co-Founder and CEO Bill Shufelt. “Canadians have embraced Athletic in a big way and we want to make sure we are at the finish line to greet them and toast their accomplishments once again.”

Registration is open now for all three events. The Under Armour Toronto 10K will take place on June 17, 2023. The Vancouver Half Marathon is set for June 25, 2023, and the TCS Toronto Waterfront Marathon will take place on October 15, 2023. With hybrid events here for the foreseeable future, each event will offer all distances virtually as well.

For more information on Canada Running Series events, please visit www.canadarunningseries.com.

For more information on Athletic Brewing Company, please visit www.athleticbrewing.ca.

For press inquiries please contact:

Canada Running Series: Kelly Dekoning|kelly@canadarunningseries.com | 289.700.2435

Athletic Brewing Company: Chris Furnari | press@athleticbrewing.com


About Canada Running Series

Canada Running Series is Canada’s premier road race series, offering seven annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada National Marathon Championship race and has doubled as the Olympic trials. In 2022, CRS raised $4.2 million for over 240 local charities through the Charity Challenge.

Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America’s leading producer of non-alcoholic craft beer. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine, named one of TIME’s “100 Most Influential Companies,” and featured on Fortune’s “Change the World” list. Athletic was also selected as one of Ad Age’s Top 20 Hottest Brands of 2022 and appeared on Fast Company’s “Brands That Matter” list in 2021. The company has won dozens of prestigious brewing awards and was named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries on the east and west coasts and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. As of 2022, Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored non-alcoholic beers are available for purchase on www.athleticbrewing.ca.