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As Running Sales Continue to Sprint Ahead, REI Is Making a Bigger Play for the Category

April 14, 2022

The retailer said on Thursday that it is continuing to invest in a multi-year strategy that builds upon recent category growth. According to REI Co-op, customer demand for running and fitness products has doubled since the height of the COVID-19 pandemic, and the retailer aims to meet this demand by broadening its product assortment of the most sought-after running gear, evolving in-store experiences, deepening training for retail product experts, and expanding national and local partnerships. FN