Around the Crown 10K presented by Truist Laces Up with Darby Communications

April 14, 2022

Charlotte’s premier running event taps agency to share messages of sustainability, diversity, and community.

Charlotte, NC — April 14, 2022/ENDURANCE SPORTSWIRE/ – Around the Crown 10K presented by Truist, a Charlotte, NC running race with year-round activities focused on building community, celebrating diversity, and implementing sustainability in every facet of their event productions, has retained Asheville, NC-based Darby Communications as its PR agency of record. Effective immediately, Darby Communications will work closely with Around the Crown 10K to introduce their race, benefit events, Truist Training Tours, and activities to a larger audience in the Southeast while amplifying their presence in the run industry.

Part race, run, community event, celebration, and a tribute to Charlotte, Around the Crown 10K is the only race in the area that closes down I-277. Through their year-round efforts, Around the Crown 10K wants to inspire members of the Charlotte community to come together to make the starting line look and feel like the community where the race is held.

“We had been searching for the PR company that understood our outdoor active community who also had a grasp on the Carolinas. When we were introduced to Darby Communications, it was like going on a run around your hometown with an old friend,” says Brian Mister, co-founder of Around the Crown 10K. “It felt natural and like we had known each other for years! The industry knowledge mixed with the purposeful connections is a perfect fit for Around the Crown 10K presented by Truist!”

Being involved in the running community for many years, co-founders Brian Mister and his wife, Chelsea, saw a need to continue to bring it together in a meaningful and accessible way. This year, the events that lead up to the race on September 5, include Ades Artist Series, Kids Run, Feetures First Timer’s Club training program, Truist Training Tours, a Pay What You Can entry fee system, and a Race Expo and finish festival that embodies togetherness. As founding partners of the Low Impact Alliance, Around the Crown 10K  is a leader in sustainable practices being a totally cupless race with water stations provided straight from the city hydrants on race day and recycled tees from local apparel company, Recover Brands.

“When we first spoke with Brian about the Around the Crown 10K, we were blown away by the efforts they are making to be a more inclusive and sustainable race,” states Angie Robinson, Vice President, Darby Communications. ”After our call, we knew right away that it was important for us to get the word out about this values-driven, fun, friendly event to the broader running community in the Southeast and nationally.”

For more information on Around the Crown 10K, visit aroundthecrown10k.com or contact Mindy Smith, mindy@darbycommunications.com.

About Around the Crown 10K presented by Truist

Around the Crown 10K was founded in 2019 by Brian and Chelsea Mister to promote the simple act of putting one foot in front of the other to move Charlotte forward. The purpose is to show that running can make you healthier, happier, and more confident with no regard to age, cultural differences, gender, pace, or experience. With a year-long line-up of events, it becomes part race, part run, part community event, part celebration, and a tribute to Charlotte. Around the Crown 10K was made for everyone.

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, wellness, and mountain lifestyle industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and has worked with many respected companies in the outdoor, wellness, and mountain lifestyle industries. Their current client roster includes Appalachian Gear Company, Astral, BRANWYN, Devil’s Foot Beverage Company, FitRankings, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Maine Fly Company, Nine Mile, PAKMULE, Poppy Hand-Crafted Popcorn, Sierra Designs, SylvanSport, Tarpestry, Ultimate Direction, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.

About Truist

Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Formed by a historic merger of equals, Truist has leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Headquartered in Charlotte, North Carolina, Truist is a top 10 U.S. commercial bank with total assets of $541 billion as of December 31, 2021. Truist Bank, Member FDIC.  Learn more at Truist.com.