Altra Founder, Brian Beckstead, Discusses All Things Running

July 21, 2021

Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians in its fold, Altra is celebrating 10 years of helping runners hit the trails. 

SGB Executive caught up with founder Brian Beckstead to talk about everything from ownership under VF to what’s on the horizon for the brand. SGBMedia